Surviving Disruption

Surviving Disruption

By
Maxwell Wessel, Clayton M. Christensen
Harvard Business Review. Harvard University Press, December
2012

Disruptive innovations are like missiles launched at your business. For 20 years we’ve described missile after missile that took aim and annihilated its target: Napster, Amazon, and the Apple Store devastated Tower Records and Musicland; tiny, underpowered personal computers grew to replace minicomputers and mainframes; digital photography made film practically obsolete.