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Insights by Stanford Business

Insights

Beyonce performs "Freedom" with Kendrick Lamar at the 2016 BET Awards. | Reuters/Danny Moloshok
July 29, 2016
Written

Can Your Personality Explain Your iTunes Playlist?

Researchers find a new way to examine your musical taste, with implications for the music and health care industries.

Insights

Farmers husk corn at a farm village in China. | Reuters/Kim Kyung-Hoon
August 1, 2016
Written

A Way to Fix the “One Bad Apple” Dilemma in Untraceable Supply Chains

Regulating quality standards for “untraceable goods” benefits consumers and producers alike.

Insights

People pass by the New York Stock Exchange (NYSE) in the financial district in Manhattan borough of New York City. | Reuters/Brendan
August 3, 2016
Written

Why Are U.S. Bonds Such a Secure Investment, Despite the Country’s Growing Debt?

When investors believe an asset is safe, their “flight to quality” helps make it so.

Insights

Illustration of a man moving a life-sized rook on a chess board | iStock/JDawnInk
July 25, 2016
Written

Do Portfolio Managers Underestimate Risk by Overanalyzing Data?

New research questions whether “smart” beta is always smart.

Insights

Superman's logo created using sticky notes in a window | Reuters/Mike Segar
July 27, 2016
Written

The Dangers of Power

One scholar shows how you can gain more power, and why you should be leery.

Insights

Tyra Banks, CEO of Tyra Banks Co. and founder of Fierce Capital | Reuters/Mike Blake
July 14, 2016
Written

Eight Leadership Lessons from Beauty Magnate Tyra Banks

How the supermodel-turned-CEO found opportunities where others saw obstacles.

Insights

A vendor selling Tea Party flags | Reuters/Brian Snyder
July 15, 2016
Written

How Racial Threat Has Galvanized the Tea Party

New research explores the link between racial animosity and the Tea Party movement.

Insights

A man broodily looking over a city skyline from a high window | Reuters/Christian Hartmann
July 11, 2016
Written

Why Thoughts of Death Make Us Yearn for Power

Confronted by their mortality, men, more than women, seek power to ease their anxiety.

Latest Stories

August 23, 2016
Written

Authenticity’s Paradox: If You Flaunt It, You Lose It

A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.
August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.
August 18, 2016
Written

Use Social Influences to Be a Better Manager

A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.
August 16, 2016
Written

An Interview With the New Stanford GSB Dean

Jonathan Levin talks auction theory, business education, and dinner-table economics.
August 12, 2016
Written

Your Tweets Might Be the Key to Game of Thrones’ Success

Does a hit show drive social conversation, or is it really the other way around?
August 10, 2016
Written

How to Improve Working Conditions in the Developing World

A major sporting goods manufacturer found a surprising way to improve workers’ lives while maximizing productivity.
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
August 5, 2016
Written

In the Game of Global Income Shifting, the Feds Are Overmatched

Corporations profit from tax-avoidance schemes even when they’re likely to trigger IRS audits.
August 3, 2016
Written

Why Are U.S. Bonds Such a Secure Investment, Despite the Country’s Growing Debt?

When investors believe an asset is safe, their “flight to quality” helps make it so.