You are here

Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

May 25, 2016
Written

In Financial Disclosures, Not All Information Is Equal

A finance professor looks to game theory to understand the subtleties of financial reporting.
May 24, 2016
Written

Why Corporate Tax Shifting Is Bigger Than You Think

An accounting expert examines the impact of new rules in income shifting.
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.
May 19, 2016
Written

The Peril of Power Without Status

Jobs that grant control over resources but lack respect can ignite conflict.
May 18, 2016
Written

How Companies Can Solve the Pay Equity Problem

A labor economist reveals how to close the pay gap.
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.