You are here

Jennifer Aaker: What Makes Us Happy?

Video

Jennifer Aaker: What Makes Us Happy?

As people grow older, their definition of happiness tends to shift from excitement to contentment.

Video

Marketing Professor Jennifer Aaker discusses her research into what makes us truly happy and how our concept of happiness changes as we age.

For media inquiries, visit the Newsroom.
Explore More

Insights

An illustration of a man and a woman clothed in money. | Stefani Billings
May 18, 2016
Written

How Companies Can Solve the Pay Equity Problem

A labor economist reveals how to close the pay gap.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?