You are here

Jennifer Aaker: What Makes Us Happy?

Video

Jennifer Aaker: What Makes Us Happy?

As people grow older, their definition of happiness tends to shift from excitement to contentment.

Video

Marketing Professor Jennifer Aaker discusses her research into what makes us truly happy and how our concept of happiness changes as we age.

For media inquiries, visit the Newsroom.
Explore More

Insights

Superman's logo created using sticky notes in a window | Reuters/Mike Segar
July 27, 2016
Written

The Dangers of Power

One scholar shows how you can gain more power, and why you should be leery.

Insights

Tyra Banks, CEO of Tyra Banks Co. and founder of Fierce Capital | Reuters/Mike Blake
July 14, 2016
Written

Eight Leadership Lessons from Beauty Magnate Tyra Banks

How the supermodel-turned-CEO found opportunities where others saw obstacles.

Insights

Richard Cox, Lecturer in Management
July 5, 2016
Video

Creating Authentic Power

How we convey confidence without words.