You are here

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.

Having a clear sense of purpose gives people a stronger sense of meaning, and improves their satisfaction at work, says Stanford GSB professor Jennifer Aaker.

aaker video

For media inquiries, visit the Newsroom.
Explore More

Insights

three individuals holding a large puzzle piece on a pole
October 6, 2015
Written

Mark Leslie: Putting the “We” in Leadership

Being a leader isn’t about being the smartest person in the room.

Insights

Monument to Change with green and blue flip digits
October 25, 2012
Written

The Executive Social Media Gap

A new study reveals a disconnect between companies' understanding of social media and the actions they are taking to apply it to their business.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.