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Insights

Organic, fair trade coffee beans | Reuters/Shannon Stapleton/Files
April 8, 2015
Written

Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?

Insights

Zakary Tormala, Sarah Soule, Francisco Pérez-González, Glenn Carroll and Kristin Laurin | Illustrations by Anje Jager
April 30, 2015
Written

What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.

Insights

Three children decked out in San Francisco Giants gear | Reuters/Beck Diefenbach
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Superman fanatic shows off his collection | Reuters/Cheryl Ravelo
April 1, 2015
Written

Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.
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Pedro Gardete: Should Competitors Share Information?

Information-sharing can help better predict market ups and downs.
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Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
April 30, 2015
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What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.
April 24, 2015
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Ron Gutman: “I Am Really Focused on the User”

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April 10, 2015
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Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup

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April 8, 2015
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Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?
April 1, 2015
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Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.
March 23, 2015
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Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.
February 6, 2015
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Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
January 29, 2015
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Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.