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An illustration of trendy people watching a screen, eating exotic food. | Illustration by Stefani Billings
May 27, 2016
Written

Why the Most “Cultured” Among Us May Be the Most Resistant to Change

A professor finds that so-called cultural leaders aren’t leading at all.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

Nick Karnaze, founder of stubble and 'stache | Courtesy
April 25, 2016
Written

Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

August 23, 2016
Written

Authenticity’s Paradox: If You Flaunt It, You Lose It

A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.
August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.
August 18, 2016
Written

Use Social Influences to Be a Better Manager

A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.
August 12, 2016
Written

Your Tweets Might Be the Key to Game of Thrones’ Success

Does a hit show drive social conversation, or is it really the other way around?
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
May 27, 2016
Written

Why the Most “Cultured” Among Us May Be the Most Resistant to Change

A professor finds that so-called cultural leaders aren’t leading at all.
May 16, 2016
Written

Strong “Signature Stories” Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?
April 28, 2016
Written

In Searches, Those Paid Ads Pay Off

One study shows how native ads attract more business.