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Latest Stories in Marketing
November 18, 2014
Shifting marketing dollars from television to online advertising can pay off.
November 17, 2014
Giving gifts to donors is not always the best way to seek contributions.
October 15, 2014
Three economists hit the road to learn about America’s small businesses. Here’s what they discovered.
October 14, 2014
Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.
September 24, 2014
In an excerpt from his new book, a former oil executive explains why he kept his gay identity a secret for decades.