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Marketing

Insights

A woman running at sunset.
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.

Insights

Traffic on Tropicana Avenue in Las Vegas, Nevada (Reuters photo by Ethan Miller)
March 3, 2014
Written

Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.

Insights

Times Square, 2007 (Reuters photo by Shahida Ariff Patail)
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.

Insights

Woman holding a CT scan showing her missing left lung
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

October 27, 2014
Video

Jennifer Aaker: What Makes Us Happy?

As people grow older, their definition of happiness tends to shift from excitement to contentment.
October 15, 2014
Written

Roadside MBA: Big Lessons From America’s Small Businesses

Three economists hit the road to learn about America’s small businesses. Here’s what they discovered.
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.
September 24, 2014
Written

Former BP CEO John Browne: Why Coming Out is Good Business

In an excerpt from his new book, a former oil executive explains why he kept his gay identity a secret for decades.
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.
September 17, 2014
Written

Harikesh Nair: Human Resources’ Big Data Moment

A marketing professor explains how workplace analytics can transform how companies hire, evaluate, motivate, and retain employees.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
July 11, 2014
Written

Jennifer Aaker: How to Make Yourself Happy

New research shows one big reason to be nice to others.
June 3, 2014
Written

Glenn Carroll: The Value of Authenticity

Researchers find that when consumers assess products, they really want the real thing.
May 29, 2014
Written

Researchers: How Do You Encourage Saving?

A new study shows that people who feel powerful save more money.