You are here

Marketing

Insights

A computer mouse, toothpaste, and TV remote
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.

Insights

Woman holding a CT scan showing her missing left lung
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.

Insights

Times Square, 2007 (Reuters photo by Shahida Ariff Patail)
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.

Insights

A shopper stands alone in a crowd.
December 15, 2011
Written

Baba Shiv: How Loneliness Affects Consumer Behavior

People who are lonely prefer products outside the mainstream, but only in private.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

December 17, 2014
Written

Jennifer Aaker: Why We Pay to Save Time

Feeling torn between conflicting goals makes people less inclined to fulfill either one.
December 15, 2014
Written

Risk: The Recommended List

Learn more about risk and other related topics.
December 11, 2014
Written

A Look Back at 2014

Explore 10 Stanford Business stories from 2014, including pieces on happiness and networking.
December 11, 2014
Written

Five Things You Should Know About Risk

From outer space to the boardroom, risk is all around us.
December 10, 2014
Written

Itamar Simonson: What Influences Shoppers?

Researchers revisit a longheld marketing concept about how product placement impacts purchases.
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.
October 27, 2014
Video

Jennifer Aaker: What Makes Us Happy?

As people grow older, their definition of happiness tends to shift from excitement to contentment.
October 15, 2014
Written

Roadside MBA: Big Lessons From America’s Small Businesses

Three economists hit the road to learn about America’s small businesses. Here’s what they discovered.
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.