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Insights

A man sitting at his computer
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.

Insights

Woman shopping for winter boots
December 10, 2014
Written

Itamar Simonson: What Influences Shoppers?

Researchers revisit a longheld marketing concept about how product placement impacts purchases.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

A computer mouse, toothpaste, and TV remote
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.

Insights

A shopper stands alone in a crowd.
December 15, 2011
Written

Baba Shiv: How Loneliness Affects Consumer Behavior

People who are lonely prefer products outside the mainstream, but only in private.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
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Latest Stories in Marketing

March 1, 2011
Written

Baba Shiv: Why Failure Drives Innovation

Research says how people approach failure can be key to their success.
March 1, 2011
Written

Marcos Galperin: Growing Latin America’s Online Marketplace

The founder of MercadoLibre e-commerce, the eBay of Latin America, explains how to take a company from surviving to thriving.
February 1, 2011
Written

When Is Bad Publicity Good?

Negative publicity can increase sales when a product or company is relatively unknown simply because it stimulates product awareness.
January 1, 2011
Written

Setting Vague Goals Can Help You Keep Those New Year’s Resolutions

New research says people are more likely to achieve a goal if it’s sketched out in vague terms than if it’s set in stone with a specific target.
November 1, 2010
Written

Itamar Simonson: Genes May Influence Consumer Choices

A new study suggests that many consumer judgments may be determined by genetics.
October 1, 2010
Written

Chilean Mining Minister Accomplishes Rescue Mission

Laurence Golborne led the two-month effort to rescue all 33 trapped miners, and won hearts at home and abroad.
October 1, 2010
Written

Harikesh Nair: Social Networks Impact the Drugs Physicians Prescribe

Research shows that the drugs your physician prescribes may well depend on the behavior of an opinion leader in his or her social network.
April 1, 2010
Written

Believe Me, I Have No Idea What I'm Talking About

Experts can be more persuasive by expressing uncertainty, argues Stanford Graduate School of Business marketing professor Zakary Tormala.
April 1, 2010
Written

Zakary Tormala: Is "Thinking" or "Feeling" More Persuasive?

Research shows that identical messages can have different impacts depending on whether they are couched as "I think" or "I feel."
March 1, 2010
Written

People in the Minority May Know Themselves Better

Research explores why some people hold minority opinions and also seek them out.