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Marketing

Insights

A woman running at sunset.
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.

Insights

Traffic on Tropicana Avenue in Las Vegas, Nevada (Reuters photo by Ethan Miller)
March 3, 2014
Written

Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.

Insights

Times Square, 2007 (Reuters photo by Shahida Ariff Patail)
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.

Insights

Woman holding a CT scan showing her missing left lung
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
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Latest Stories in Marketing

December 1, 2009
Written

Social Pressures Affect Corporate Strategy and Performance

A scholar says social pressure plays a major role in determining corporate strategy and performance.
December 1, 2009
Written

Why Does Movie Popcorn Cost So Much?

A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.
September 1, 2009
Written

Courting So-So Customers Can Be Good for Business

Marketers lavish attention on their best customers, but it may be more cost effective to increase spending on the occasional consumer.
September 1, 2009
Written

You Can't Buy It If You Don't Know It Exists

Research says that rock bands can lose as much as 40% of their potential sales because consumers don't know about them.
August 1, 2009
Written

Being Jilted Can Make You Yearn More — or So You Think

Rejection increases people’s motivation to pursue that elusive objective. But there’s a catch.
August 1, 2009
Written

Foster a More "Giving" Identity to Rouse Donors and Volunteers

A study looks at the relationship between self-image and charitable giving.
June 1, 2009
Written

Specializing Can Mean Bigger Sales

A study suggests that focus pays off.
March 1, 2009
Written

Jennifer Aaker: The Happiness-Time Connection

Why many effective consumer marketing campaigns focus on experiencing, rather than possessing, a product.
February 1, 2009
Written

Framing Obama's Stimulus Package

A study explores how peoples' backgrounds influence their opinions of the president's plan to boost the economy.
February 1, 2009
Written

Most Gamblers Are Just Out for Fun

Research shows that, while gamblers do exhibit many irrational behaviors, for most its just simple entertainment.