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Marketing

Insights

 A woman is exasperated at a computer | iStock/aydinynr
March 16, 2016
Written

The Risk of “Clicky” Content

Scintillating headlines draw readers, but there’s a better way to win audiences.

Insights

 Illustration of man climbing onto a hand from rock in the middle of water | iStock/dane_mark
January 6, 2016
Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.

Insights

Denver Broncos Aqib Talib, DeMarcus Ware, and Von Miller (58) at Super Bowl 50 Opening Night | Peter Casey-USA TODAY Sports
February 2, 2016
Written

How the NFL Turned the Super Bowl into a Money Machine

A sports management expert explains the economic impact of America’s largest sporting event.

Insights

A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.

Insights

Nick Karnaze, founder of stubble and 'stache | Courtesy
April 25, 2016
Written

Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

February 24, 2014
Written

Google’s Gopi Kallayil: How to Break Through the Digital Noise

The company’s chief evangelist for brand marketing explains how to “get your customers to listen.”
February 13, 2014
Written

Itamar Simonson: Why Do Consumers Ignore Personalized Offers?

New research says customized deals often backfire.
February 4, 2014
Written

How the Digital Age Rewrites the Rule Book on Consumer Behavior

The authors of a new book on market research explain how a shift in consumer decision-making is fundamentally changing marketing.
November 26, 2013
Written

Research: Too Many Choices Can Derail Success

Stanford marketing professor Szu-chi Huang finds that what motivates people to achieve a goal changes along the journey.
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.
October 15, 2013
Written

Baba Shiv: How Do You Find Breakthrough Ideas?

What neuroscience tells us about getting the best out of yourself, your colleagues, and the boss.
October 1, 2013
Written

Jesper Sørensen: How Do You Explain a New Product Category?

A game-changing idea can win or lose depending on how quickly the consumer “gets” it.
July 23, 2013
Written

Uzma Khan: Making Hard Choices Easier for Customers

Catchy phrases aren’t always the best way to help potential customers make decisions.
July 3, 2013
Written

Jennifer Aaker: The Seven Deadly Sins of Storytelling

A Stanford GSB professor of marketing explains why engaging your audience is key to success.
March 21, 2013
Video

Elizabeth Blankespoor: How Twitter Can Improve Your Market Liquidity

Elizabeth Blankespoor explains how smaller firms can use Twitter to deliver company news directly to investors, improve market liquidity and compete with bigger companies.