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Insights

A laptop screen showing a website's fashion advertisements
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Walmart CEO Doug McMillon | Natalie White
March 23, 2015
Written

Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

A man sitting at his computer
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
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Latest Stories in Marketing

June 1, 2011
Written

The Positive Effect of Negative Information

Researchers say news about a company or product blemish may actually strengthen consumers’ positive impressions.
April 1, 2011
Written

If Money Doesn’t Make You Happy, Consider Time

Forget Suze Orman. Time, not money, is your most precious resource. Spend It wisely.
March 1, 2011
Written

Baba Shiv: Why Failure Drives Innovation

Research says how people approach failure can be key to their success.
March 1, 2011
Written

Marcos Galperin: Growing Latin America’s Online Marketplace

The founder of MercadoLibre e-commerce, the eBay of Latin America, explains how to take a company from surviving to thriving.
February 1, 2011
Written

When Is Bad Publicity Good?

Negative publicity can increase sales when a product or company is relatively unknown simply because it stimulates product awareness.
January 1, 2011
Written

Setting Vague Goals Can Help You Keep Those New Year’s Resolutions

New research says people are more likely to achieve a goal if it’s sketched out in vague terms than if it’s set in stone with a specific target.
November 1, 2010
Written

Itamar Simonson: Genes May Influence Consumer Choices

A new study suggests that many consumer judgments may be determined by genetics.
October 1, 2010
Written

Chilean Mining Minister Accomplishes Rescue Mission

Laurence Golborne led the two-month effort to rescue all 33 trapped miners, and won hearts at home and abroad.
October 1, 2010
Written

Harikesh Nair: Social Networks Impact the Drugs Physicians Prescribe

Research shows that the drugs your physician prescribes may well depend on the behavior of an opinion leader in his or her social network.
April 1, 2010
Written

Believe Me, I Have No Idea What I'm Talking About

Experts can be more persuasive by expressing uncertainty, argues Stanford Graduate School of Business marketing professor Zakary Tormala.