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Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Woman holding a CT scan showing her missing left lung
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.

Insights

Times Square, 2007 (Reuters photo by Shahida Ariff Patail)
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.

Insights

A woman running at sunset.
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
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Latest Stories in Marketing

March 1, 2010
Written

People in the Minority May Know Themselves Better

Research explores why some people hold minority opinions and also seek them out.
February 1, 2010
Written

What Happens When Consumers Stereotype Nonprofits and For-profits?

How we perceive for-profit and not-for-profit organizations can affect how both groups do business.
December 1, 2009
Written

Social Pressures Affect Corporate Strategy and Performance

A scholar says social pressure plays a major role in determining corporate strategy and performance.
December 1, 2009
Written

Why Does Movie Popcorn Cost So Much?

A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.
September 1, 2009
Written

Courting So-So Customers Can Be Good for Business

Marketers lavish attention on their best customers, but it may be more cost effective to increase spending on the occasional consumer.
September 1, 2009
Written

You Can't Buy It If You Don't Know It Exists

Research says that rock bands can lose as much as 40% of their potential sales because consumers don't know about them.
August 1, 2009
Written

Being Jilted Can Make You Yearn More — or So You Think

Rejection increases people’s motivation to pursue that elusive objective. But there’s a catch.
August 1, 2009
Written

Foster a More "Giving" Identity to Rouse Donors and Volunteers

A study looks at the relationship between self-image and charitable giving.
June 1, 2009
Written

Specializing Can Mean Bigger Sales

A study suggests that focus pays off.