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Man zip lining over a forest
May 28, 2015

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.


 Illustration of the Internet of Things | iStock/DrAfter123
September 18, 2015

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.


Pedro Gardete, assistant professor of marketing
July 6, 2015

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.


A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.


In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.


Authenticity and Focus | Illustration by Tricia Seibold and iStock/chuwy
July 29, 2015

How to Tell the Story of Your Brand

Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

March 21, 2013

Elizabeth Blankespoor: How Twitter Can Improve Your Market Liquidity

Elizabeth Blankespoor explains how smaller firms can use Twitter to deliver company news directly to investors, improve market liquidity and compete with bigger companies.
March 11, 2013

Why Do Some Ideas Spread?

Can any message be shaped to spread? A scholar offers tips to increase the odds.
February 7, 2013

Why Consumers Don't Always Take Advantage of Sales

Research from Stanford's Stephan Seiler says time constraints keep supermarket shoppers from finding best prices.
February 4, 2013

A Fine Wine: Do Labels Make a Difference?

Research from Stanford’s Michael Hannan examines how consumers perceive the value of organic and biodynamic Alsatian wines.
January 22, 2013

Shopping When Time is Money

Research shows that too much information about products can be a mixed blessing for buyers and sellers alike.
October 25, 2012

The Executive Social Media Gap

A new study reveals a disconnect between companies' understanding of social media and the actions they are taking to apply it to their business.
October 23, 2012

The Message and the Medium

Research says political candidates might be better off paying for web ads than investing too heavily in TV.
September 28, 2012

Putting the Customer First

Hayagreeva Rao explains why innovation is about more than just new technology.
September 14, 2012

The Trouble with One at a Time

New research shows that seeing all your options at once makes you happier with the choice you make.
August 27, 2012

The Art of the Imperfect Pitch

Professor Baba Shiv discusses how you can coax risk-averse managers to innovate.