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Marketing

Insights

A computer mouse, toothpaste, and TV remote
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.

Insights

Woman holding a CT scan showing her missing left lung
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.

Insights

Times Square, 2007 (Reuters photo by Shahida Ariff Patail)
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.

Insights

A shopper stands alone in a crowd.
December 15, 2011
Written

Baba Shiv: How Loneliness Affects Consumer Behavior

People who are lonely prefer products outside the mainstream, but only in private.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
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Latest Stories in Marketing

November 1, 2010
Written

Itamar Simonson: Genes May Influence Consumer Choices

A new study suggests that many consumer judgments may be determined by genetics.
October 1, 2010
Written

Chilean Mining Minister Accomplishes Rescue Mission

Laurence Golborne led the two-month effort to rescue all 33 trapped miners, and won hearts at home and abroad.
October 1, 2010
Written

Harikesh Nair: Social Networks Impact the Drugs Physicians Prescribe

Research shows that the drugs your physician prescribes may well depend on the behavior of an opinion leader in his or her social network.
April 1, 2010
Written

Believe Me, I Have No Idea What I'm Talking About

Experts can be more persuasive by expressing uncertainty, argues Stanford Graduate School of Business marketing professor Zakary Tormala.
April 1, 2010
Written

Zakary Tormala: Is "Thinking" or "Feeling" More Persuasive?

Research shows that identical messages can have different impacts depending on whether they are couched as "I think" or "I feel."
March 1, 2010
Written

People in the Minority May Know Themselves Better

Research explores why some people hold minority opinions and also seek them out.
February 1, 2010
Written

What Happens When Consumers Stereotype Nonprofits and For-profits?

How we perceive for-profit and not-for-profit organizations can affect how both groups do business.
December 1, 2009
Written

Social Pressures Affect Corporate Strategy and Performance

A scholar says social pressure plays a major role in determining corporate strategy and performance.
December 1, 2009
Written

Why Does Movie Popcorn Cost So Much?

A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.