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Organic, fair trade coffee beans | Reuters/Shannon Stapleton/Files
April 8, 2015

Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?


A cook at his restaurant in Hong Kong.
September 2, 2014

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.


Red Cross Relief Donation Collection Buckets
November 17, 2014

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.


Amazon delivery coolers
January 21, 2015

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.


A man sitting at his computer
January 16, 2015

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.


Flight attendant walking down the aisle in an airplane
February 6, 2015

Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

November 1, 2011

Online Social Networks Can Increase Ad Revenue by Stimulating Content

To increase revenue, social networking sites need to give their most active users reason to post more information and make more friends.
September 1, 2011

Eliminating Sales Quotas May Stimulate Profits

A professor of marketing says eliminating sales quotas boosts company profits.
July 1, 2011

Why a Ferrari May Make Imported Wine Seem Expensive

A professor of marketing says consumers equate "foreign" with "expensive."
June 1, 2011

The Positive Effect of Negative Information

Researchers say news about a company or product blemish may actually strengthen consumers’ positive impressions.
April 1, 2011

If Money Doesn’t Make You Happy, Consider Time

Forget Suze Orman. Time, not money, is your most precious resource. Spend It wisely.
March 1, 2011

Baba Shiv: Why Failure Drives Innovation

Research says how people approach failure can be key to their success.
March 1, 2011

Marcos Galperin: Growing Latin America’s Online Marketplace

The founder of MercadoLibre e-commerce, the eBay of Latin America, explains how to take a company from surviving to thriving.
February 1, 2011

When Is Bad Publicity Good?

Negative publicity can increase sales when a product or company is relatively unknown simply because it stimulates product awareness.
January 1, 2011

Setting Vague Goals Can Help You Keep Those New Year’s Resolutions

New research says people are more likely to achieve a goal if it’s sketched out in vague terms than if it’s set in stone with a specific target.
November 1, 2010

Itamar Simonson: Genes May Influence Consumer Choices

A new study suggests that many consumer judgments may be determined by genetics.