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Insights

A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.

Insights

 Illustration of the Internet of Things | iStock/DrAfter123
September 18, 2015
Written

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.

Insights

A man smokes a cigarette outside a building in Wynwood, a Miami neighborhood transformed by an influx of artists and visionary real estate developers | Reuters/Andrew Innerarity
November 25, 2015
Written

How Our Self-Control Affects the Way We See Risk

Research shows that people with low self-control tend to underplay the negative consequences of their decisions.

Insights

 Illustration of a person walking away from a box of which they climbed out | Michael-Merck/iStock
November 23, 2015
Written

William Barnett: The Value of Fuzzy Market Categories for Entrepreneurs

Sometimes it pays to define your product market more broadly.

Insights

An illustration of a brain thinking of many things in many ways | iStock/DrAfter123
August 14, 2015
Written

Where Does Your Product Fit in the Market?

The best entrepreneurs marry conviction with adaptability.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

October 23, 2012
Written

The Message and the Medium

Research says political candidates might be better off paying for web ads than investing too heavily in TV.
September 28, 2012
Written

Putting the Customer First

Hayagreeva Rao explains why innovation is about more than just new technology.
September 14, 2012
Written

The Trouble with One at a Time

New research shows that seeing all your options at once makes you happier with the choice you make.
August 27, 2012
Written

The Art of the Imperfect Pitch

Professor Baba Shiv discusses how you can coax risk-averse managers to innovate.
August 16, 2012
Written

Baba Shiv: What Is the Path To Increased Innovation?

The simple things your brain needs to perform at its creative best.
July 13, 2012
Written

Jennifer Aaker: How to Feel Like You Have More Time

New research shows that experiencing moments of awe can change perceptions of our most valued commodity.
July 9, 2012
Written

When Pronouns Get Personal

Research shows that the little word 'we' can make a big difference in attitudes toward brands.
June 21, 2012
Written

Zakary Tormala: The Power of Potential

A series of studies shows that mere promise impresses more than actual achievement.
April 17, 2012
Written

Research-Backed Ways to Get Out the Vote

How lessons from behavioral science could help increase turnout.
January 24, 2012
Written

Marketing 101 for Designers of Great Products

Entrepreneur Perry Klebahn tells why building a good market is as essential as building a good product.