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Insights

Man zip lining over a forest
May 28, 2015
Written

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.

Insights

An illustration of a brain thinking of many things in many ways | iStock/DrAfter123
August 14, 2015
Written

Where Does Your Product Fit in the Market?

The best entrepreneurs marry conviction with adaptability.

Insights

Pedro Gardete, assistant professor of marketing
July 6, 2015
Video

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.

Insights

More Americans are interested in responsible food. | iStock/Joel Carillet
August 4, 2015
Written

Is the Responsible Food Trend Sustainable?

The organic food movement has momentum, explains an owner of San Francisco grocer Bi-Rite Market.

Insights

In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.

Insights

Authenticity and Focus | Illustration by Tricia Seibold and iStock/chuwy
July 29, 2015
Written

How to Tell the Story of Your Brand

Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

December 17, 2011
Written

Everyday Low Pricing May Not Be the Best Strategy for Supermarkets

New research looks at supermarkets’ “everyday low pricing.”
December 15, 2011
Written

Baba Shiv: How Loneliness Affects Consumer Behavior

People who are lonely prefer products outside the mainstream, but only in private.
November 15, 2011
Written

Are We Happy Yet? The Unexpected Links Between Happiness and Choice

Research shows that “attitudes toward happiness are highly malleable, and, in fact, easily influenced.”
November 12, 2011
Written

Hypothetically Speaking, Beware

Baba Shiv's research reveals why hypothetical questions aren't as innocent as they seem.
November 1, 2011
Written

Online Social Networks Can Increase Ad Revenue by Stimulating Content

To increase revenue, social networking sites need to give their most active users reason to post more information and make more friends.
September 1, 2011
Written

Eliminating Sales Quotas May Stimulate Profits

A professor of marketing says eliminating sales quotas boosts company profits.
July 1, 2011
Written

Why a Ferrari May Make Imported Wine Seem Expensive

A professor of marketing says consumers equate "foreign" with "expensive."
June 1, 2011
Written

The Positive Effect of Negative Information

Researchers say news about a company or product blemish may actually strengthen consumers’ positive impressions.
April 1, 2011
Written

If Money Doesn’t Make You Happy, Consider Time

Forget Suze Orman. Time, not money, is your most precious resource. Spend It wisely.
March 1, 2011
Written

Baba Shiv: Why Failure Drives Innovation

Research says how people approach failure can be key to their success.