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Insights

A laptop screen showing a website's fashion advertisements
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

A computer mouse, toothpaste, and TV remote
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.

Insights

A man sitting at his computer
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
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Latest Stories in Marketing

March 1, 2010
Written

People in the Minority May Know Themselves Better

Research explores why some people hold minority opinions and also seek them out.
February 1, 2010
Written

What Happens When Consumers Stereotype Nonprofits and For-profits?

How we perceive for-profit and not-for-profit organizations can affect how both groups do business.
December 1, 2009
Written

Social Pressures Affect Corporate Strategy and Performance

A scholar says social pressure plays a major role in determining corporate strategy and performance.
December 1, 2009
Written

Why Does Movie Popcorn Cost So Much?

A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.
September 1, 2009
Written

Courting So-So Customers Can Be Good for Business

Marketers lavish attention on their best customers, but it may be more cost effective to increase spending on the occasional consumer.
September 1, 2009
Written

You Can't Buy It If You Don't Know It Exists

Research says that rock bands can lose as much as 40% of their potential sales because consumers don't know about them.
August 1, 2009
Written

Being Jilted Can Make You Yearn More — or So You Think

Rejection increases people’s motivation to pursue that elusive objective. But there’s a catch.
August 1, 2009
Written

Foster a More "Giving" Identity to Rouse Donors and Volunteers

A study looks at the relationship between self-image and charitable giving.
June 1, 2009
Written

Specializing Can Mean Bigger Sales

A study suggests that focus pays off.