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Latest Stories in Marketing
November 1, 2011
To increase revenue, social networking sites need to give their most active users reason to post more information and make more friends.
July 1, 2011
A professor of marketing says consumers equate "foreign" with "expensive."
March 1, 2011
The founder of MercadoLibre e-commerce, the eBay of Latin America, explains how to take a company from surviving to thriving.
January 1, 2011
New research says people are more likely to achieve a goal if it’s sketched out in vague terms than if it’s set in stone with a specific target.
November 1, 2010
A new study suggests that many consumer judgments may be determined by genetics.