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Marketing

Insights

A woman running at sunset.
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.

Insights

Traffic on Tropicana Avenue in Las Vegas, Nevada (Reuters photo by Ethan Miller)
March 3, 2014
Written

Harikesh Nair: “The Promise of the Big Data Revolution”

A marketing professor uses analytics to help improve the bottom line at a Las Vegas gaming company.

Insights

Times Square, 2007 (Reuters photo by Shahida Ariff Patail)
November 5, 2013
Written

Pedro Gardete: When Do Advertisers Tell the Truth?

A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.

Insights

Woman holding a CT scan showing her missing left lung
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
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Latest Stories in Marketing

September 1, 2008
Written

Haim Mendelson: How Businesses Can Beat Open-Source Products

Research suggests commercial firms can beat free products with timing, better product features, and skillfully using network effects.
September 1, 2008
Written

Should Charities Ask for Time Before Money?

A new study shows that asking potential donors to make an emotional connection first can ultimately lead to greater financial giving.
June 1, 2008
Written

Can Polling Location Influence How Voters Vote?

A study says the location of where voting takes place "would be more than enough to change the outcome of a close election."
June 1, 2008
Written

For MBA Grads, Corporate Responsibility Trumps Salary

A survey of graduating MBAs reveals how far they'll go to find an employer whose thinking is in sync with their own.
June 1, 2008
Written

Want Your Product to Look Good? Follow Something Bad

Persuasion research shows that context can matter as much as content.
March 1, 2008
Written

The Behavioral Impact of a Higher Price

Studies show that subjects report a medicine less effective when it doesn't cost as much.
March 1, 2008
Written

Why You Should Segment Your Market

Consumers can respond to the same verbal, visual, or cognitive cue in very different ways, including having different buying behavior.
January 1, 2008
Written

Baba Shiv: How a Wine's Price Tag Affect Its Taste

A study shows that cost doesn't merely interfere with perceived quality, it actually affects real quality.
December 1, 2007
Written

The Tipping Point of "Cool"

Research shows that popular products can quickly lose their cache if they become favored by the masses.
November 1, 2007
Written

Information Can Help You Get the Right Cell Phone Plan

Research examines whether "rational" consumers always chose the best plan for themselves.