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Man zip lining over a forest
May 28, 2015

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.


 Illustration of the Internet of Things | iStock/DrAfter123
September 18, 2015

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.


Pedro Gardete, assistant professor of marketing
July 6, 2015

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.


A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.


In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.


Authenticity and Focus | Illustration by Tricia Seibold and iStock/chuwy
July 29, 2015

How to Tell the Story of Your Brand

Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

August 16, 2012

Baba Shiv: What Is the Path To Increased Innovation?

The simple things your brain needs to perform at its creative best.
July 13, 2012

Jennifer Aaker: How to Feel Like You Have More Time

New research shows that experiencing moments of awe can change perceptions of our most valued commodity.
July 9, 2012

When Pronouns Get Personal

Research shows that the little word 'we' can make a big difference in attitudes toward brands.
June 21, 2012

Zakary Tormala: The Power of Potential

A series of studies shows that mere promise impresses more than actual achievement.
April 17, 2012

Research-Backed Ways to Get Out the Vote

How lessons from behavioral science could help increase turnout.
January 24, 2012

Marketing 101 for Designers of Great Products

Entrepreneur Perry Klebahn tells why building a good market is as essential as building a good product.
December 17, 2011

Everyday Low Pricing May Not Be the Best Strategy for Supermarkets

New research looks at supermarkets’ “everyday low pricing.”
December 15, 2011

Baba Shiv: How Loneliness Affects Consumer Behavior

People who are lonely prefer products outside the mainstream, but only in private.
November 15, 2011

Are We Happy Yet? The Unexpected Links Between Happiness and Choice

Research shows that “attitudes toward happiness are highly malleable, and, in fact, easily influenced.”
November 12, 2011

Hypothetically Speaking, Beware

Baba Shiv's research reveals why hypothetical questions aren't as innocent as they seem.