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Insights

Organic, fair trade coffee beans | Reuters/Shannon Stapleton/Files
April 8, 2015
Written

Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

A man sitting at his computer
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.

Insights

Flight attendant walking down the aisle in an airplane
February 6, 2015
Written

Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
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Latest Stories in Marketing

November 1, 2010
Written

Itamar Simonson: Genes May Influence Consumer Choices

A new study suggests that many consumer judgments may be determined by genetics.
October 1, 2010
Written

Chilean Mining Minister Accomplishes Rescue Mission

Laurence Golborne led the two-month effort to rescue all 33 trapped miners, and won hearts at home and abroad.
October 1, 2010
Written

Harikesh Nair: Social Networks Impact the Drugs Physicians Prescribe

Research shows that the drugs your physician prescribes may well depend on the behavior of an opinion leader in his or her social network.
April 1, 2010
Written

Believe Me, I Have No Idea What I'm Talking About

Experts can be more persuasive by expressing uncertainty, argues Stanford Graduate School of Business marketing professor Zakary Tormala.
April 1, 2010
Written

Zakary Tormala: Is "Thinking" or "Feeling" More Persuasive?

Research shows that identical messages can have different impacts depending on whether they are couched as "I think" or "I feel."
March 1, 2010
Written

People in the Minority May Know Themselves Better

Research explores why some people hold minority opinions and also seek them out.
February 1, 2010
Written

What Happens When Consumers Stereotype Nonprofits and For-profits?

How we perceive for-profit and not-for-profit organizations can affect how both groups do business.
December 1, 2009
Written

Social Pressures Affect Corporate Strategy and Performance

A scholar says social pressure plays a major role in determining corporate strategy and performance.
December 1, 2009
Written

Why Does Movie Popcorn Cost So Much?

A marketing professor says the high price of popcorn at most movie theater concession stands actually benefits moviegoers.