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Pedro Gardete, assistant professor of marketing
July 6, 2015
Video

Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.

Insights

Clocks
December 17, 2014
Written

Jennifer Aaker: Why We Pay to Save Time

Feeling torn between conflicting goals makes people less inclined to fulfill either one.

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A laptop screen showing a website's fashion advertisements
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.

Insights

In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

Three children decked out in San Francisco Giants gear | Reuters/Beck Diefenbach
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

November 1, 2011
Written

Online Social Networks Can Increase Ad Revenue by Stimulating Content

To increase revenue, social networking sites need to give their most active users reason to post more information and make more friends.
September 1, 2011
Written

Eliminating Sales Quotas May Stimulate Profits

A professor of marketing says eliminating sales quotas boosts company profits.
July 1, 2011
Written

Why a Ferrari May Make Imported Wine Seem Expensive

A professor of marketing says consumers equate "foreign" with "expensive."
June 1, 2011
Written

The Positive Effect of Negative Information

Researchers say news about a company or product blemish may actually strengthen consumers’ positive impressions.
April 1, 2011
Written

If Money Doesn’t Make You Happy, Consider Time

Forget Suze Orman. Time, not money, is your most precious resource. Spend It wisely.
March 1, 2011
Written

Baba Shiv: Why Failure Drives Innovation

Research says how people approach failure can be key to their success.
March 1, 2011
Written

Marcos Galperin: Growing Latin America’s Online Marketplace

The founder of MercadoLibre e-commerce, the eBay of Latin America, explains how to take a company from surviving to thriving.
February 1, 2011
Written

When Is Bad Publicity Good?

Negative publicity can increase sales when a product or company is relatively unknown simply because it stimulates product awareness.
January 1, 2011
Written

Setting Vague Goals Can Help You Keep Those New Year’s Resolutions

New research says people are more likely to achieve a goal if it’s sketched out in vague terms than if it’s set in stone with a specific target.
November 1, 2010
Written

Itamar Simonson: Genes May Influence Consumer Choices

A new study suggests that many consumer judgments may be determined by genetics.