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Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

People lined up to buy lunch from Mile End Delicatessen in Brooklyn, New York | iStock/Andrew Cribb
April 28, 2016
Written

In Searches, Those Paid Ads Pay Off

One study shows how native ads attract more business.

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.

Insights

Nick Karnaze, founder of stubble and 'stache | Courtesy
April 25, 2016
Written

Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

July 3, 2013
Written

Jennifer Aaker: The Seven Deadly Sins of Storytelling

A Stanford GSB professor of marketing explains why engaging your audience is key to success.
March 21, 2013
Video

Elizabeth Blankespoor: How Twitter Can Improve Your Market Liquidity

Elizabeth Blankespoor explains how smaller firms can use Twitter to deliver company news directly to investors, improve market liquidity and compete with bigger companies.
March 11, 2013
Written

Why Do Some Ideas Spread?

Can any message be shaped to spread? A scholar offers tips to increase the odds.
February 7, 2013
Written

Why Consumers Don't Always Take Advantage of Sales

Research from Stanford's Stephan Seiler says time constraints keep supermarket shoppers from finding best prices.
February 4, 2013
Written

A Fine Wine: Do Labels Make a Difference?

Research from Stanford’s Michael Hannan examines how consumers perceive the value of organic and biodynamic Alsatian wines.
January 22, 2013
Written

Shopping When Time is Money

Research shows that too much information about products can be a mixed blessing for buyers and sellers alike.
October 25, 2012
Written

The Executive Social Media Gap

A new study reveals a disconnect between companies' understanding of social media and the actions they are taking to apply it to their business.
October 23, 2012
Written

The Message and the Medium

Research says political candidates might be better off paying for web ads than investing too heavily in TV.
September 28, 2012
Written

Putting the Customer First

Hayagreeva Rao explains why innovation is about more than just new technology.
September 14, 2012
Written

The Trouble with One at a Time

New research shows that seeing all your options at once makes you happier with the choice you make.