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Insights

 A woman is exasperated at a computer | iStock/aydinynr
March 16, 2016
Written

The Risk of “Clicky” Content

Scintillating headlines draw readers, but there’s a better way to win audiences.

Insights

 Illustration of man climbing onto a hand from rock in the middle of water | iStock/dane_mark
January 6, 2016
Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.

Insights

Denver Broncos Aqib Talib, DeMarcus Ware, and Von Miller (58) at Super Bowl 50 Opening Night | Peter Casey-USA TODAY Sports
February 2, 2016
Written

How the NFL Turned the Super Bowl into a Money Machine

A sports management expert explains the economic impact of America’s largest sporting event.

Insights

A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.

Insights

Nick Karnaze, founder of stubble and 'stache | Courtesy
April 25, 2016
Written

Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

March 11, 2013
Written

Why Do Some Ideas Spread?

Can any message be shaped to spread? A scholar offers tips to increase the odds.
February 7, 2013
Written

Why Consumers Don't Always Take Advantage of Sales

Research from Stanford's Stephan Seiler says time constraints keep supermarket shoppers from finding best prices.
February 4, 2013
Written

A Fine Wine: Do Labels Make a Difference?

Research from Stanford’s Michael Hannan examines how consumers perceive the value of organic and biodynamic Alsatian wines.
January 22, 2013
Written

Shopping When Time is Money

Research shows that too much information about products can be a mixed blessing for buyers and sellers alike.
October 25, 2012
Written

The Executive Social Media Gap

A new study reveals a disconnect between companies' understanding of social media and the actions they are taking to apply it to their business.
October 23, 2012
Written

The Message and the Medium

Research says political candidates might be better off paying for web ads than investing too heavily in TV.
September 28, 2012
Written

Putting the Customer First

Hayagreeva Rao explains why innovation is about more than just new technology.
September 14, 2012
Written

The Trouble with One at a Time

New research shows that seeing all your options at once makes you happier with the choice you make.
August 27, 2012
Written

The Art of the Imperfect Pitch

Professor Baba Shiv discusses how you can coax risk-averse managers to innovate.
August 16, 2012
Written

Baba Shiv: What Is the Path To Increased Innovation?

The simple things your brain needs to perform at its creative best.