“I inherited an organization that really needed fundamental change, and it’s enormously motivating and exciting to come to work and to have that intense focus and energy for turning a place around and building something for the future.”
—Chad Cooper, MBA ’01, executive director of the Brooklyn Conservatory of Music
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November 6, 2018
While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.