Water Instead of Soda: Marketing Good Nutrition to Kids


Water Instead of Soda: Marketing Good Nutrition to Kids

How marketers are using the power of persuasion to combat childhood obesity.


Marketing junk food to kids works, but what if you used the same tools to convince kids that healthy foods were better?

Stanford Graduate School of Business Associate Professor Szu-chi Huang tested the theory and found the right message can change behavior and could be key to reversing a global epidemic.

For media inquiries, visit the Newsroom.
Explore More


Susan Athey. Credit: Tricia Seibold
January 16, 2020

Machine Learning and AI for Social Impact

Innovations developed at big tech firms could transform the nonprofit world, with a little help from academia.


Stanford GSB senior associate dean for academic affairs, Sarah A. Soule, smiling outdoors. Credit: Nancy Rothstein
November 13, 2019

Uncovering Stereotypes in Classroom Materials

How bias creeps into the language of leadership.


Grace Wilsey receiving care at Stanford. Credit: Tom Hood
October 18, 2019

Turning the Pharmaceutical Model Upside-Down

How a nonprofit gave birth to a company that aims to disrupt Big Pharma.