You are here

Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

September 25, 2015
Written

What it Takes to be a Search Fund Entrepreneur

Acquiring an existing company has lower risks than starting your own business.
September 23, 2015
Written

Emrecan Dogan: “Success Is the Product of Constant Reiteration”

The CEO of ScoreBeyond explains how entrepreneurs must rewire their brains.
September 22, 2015
Written

Are Management Practices Changing in Developing Economies?

Workers who feel a sense of belonging stay in their jobs longer.
September 18, 2015
Written

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.
September 16, 2015
Written

Ai Chloe Chien: “I Never Wanted to Be an Entrepreneur”

Company founder targets diseases through cooking schools.
September 15, 2015
Written

Is Affordable Housing Good for the Neighborhood?

Research shows these buildings impact home prices and diversity.
September 11, 2015
Written

How to Know When It is Time to Switch to Plan B

Novice entrepreneurs often make the mistake of sticking with a business plan for too long.
September 10, 2015
Written

Lindred Greer: Great Leaders Understand the Fundamentals

Managers are often chosen for reasons other than competence.
September 9, 2015
Written

Jeffrey Pfeffer: Why the Leadership Industry Has Failed

Advice given to leaders is too often based on the ideal world, not reality.
September 8, 2015
Written

Adina Sterling: What Your New Co-Workers Know About You Matters

First impressions follow new hires into their tenure at a job.