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Insights by Stanford Business

Insights

Man standing in doorway of rundown building | Reuters/Andrew Winning
June 18, 2015
Written

Ken Shotts: How to Understand (and Avoid) Political Risk

Political risk is inevitable, but there are ways to mitigate it.

Insights

Man zip lining over a forest
May 28, 2015
Written

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.

Insights

In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.

Insights

Pedro M. Gardete, Assistant Professor of Marketing
June 22, 2015
Video

Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

A marketing professor explores how our behavior is influenced by others.

Insights

A visitor looks at a monumental sculpture by artist Robert Therrien in the Metropolitan Arts Centre in Belfast. Reuters/Cathal McNaughton
June 5, 2015
Written

Stereotyping Makes People More Likely to Act Badly

Even slight cues, like reading a negative stereotype about your race or gender, can have an impact.

Insights

A worker in a Shanghai Chaori Solar Energy Science & Technology factory | Reuters/Stringer
June 22, 2015
Written

Shaping Tomorrow’s Breakthrough Materials

Citrine Informatics brings big data to materials discovery.

Insights

Two individuals talking | Reuters/Kim Kyung-Hoon
June 11, 2015
Written

Carole Robin: How to Create a Feedback-Rich Environment

Giving and receiving constructive criticism takes practice.

Insights

A ward at St Thomas' Hospital in central London | Reuters/Stefan Wermuth
June 9, 2015
Written

Stephan Seiler: Can Hospital Competition Save Lives?

Why market forces in healthcare are good for patient care.

Insights

 A man reads a book outside a cafe in London. | Reuters/Luke MacGregor
June 17, 2015
Written

Seven Business Books for Your Summer Reading List

Top selections from alumni entrepreneurs around the world.

Latest Stories

January 21, 2015
Video

Huggy Rao: How to Lead Change Within Your Organization

Professor Huggy Rao provides a practical framework for changing your company from the inside out.
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.
January 16, 2015
Written

Everything That Can Go Wrong in a Field Experiment (and What to Do About It)

Four Stanford scholars share the most important lessons they’ve learned in the field.
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
January 14, 2015
Written

Zakary Tormala: Why Certainty Matters in Business

A psychologist explores what makes our attitudes change over time.
January 12, 2015
Written

Cheer Up, Americans! Gridlock and Bureaucrats Actually Improve Our Politics

A Stanford professor of political economy finds virtue in filibusters and “unelected bureaucrats.”
January 12, 2015
Written

William Barnett: Beware of VCs Who Claim to Know What’s Next

Most disruptive changes in markets are not predicted by experts.
January 9, 2015
Written

How Do You Get More Women into Technology?

Top executives discuss workplace diversity, leadership, and Silicon Valley.
January 7, 2015
Written

Harsh Chamria: “No Dream Should Go Unfulfilled for Lack of Funds”

A businessman in India discusses entrepreneurship, irrigation, and the idea of “investing in the smallest dreams.”
January 6, 2015
Video

J.D. Schramm: How Leaders Communicate Effectively

Audience research, a tailored message, and building confidence are key.