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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

June 17, 2015
Written

Seven Business Books for Your Summer Reading List

Top selections from alumni entrepreneurs around the world.
June 16, 2015
Written

Alain Enthoven: How to Fix the Affordable Care Act

A Stanford scholar explains why we must break away from employer-sponsored insurance.
June 16, 2015
Written

Taking on the Challenges of Health Care in Africa

As the types of illnesses change throughout the continent, half the population still lacks adequate health services.
June 11, 2015
Written

Carole Robin: How to Create a Feedback-Rich Environment

Giving and receiving constructive criticism takes practice.
June 10, 2015
Written

Sangick Jeon: How Do You Manage Diversity?

In Kenya, a Stanford researcher shows that ethnic diversity can spur productivity.
June 9, 2015
Written

George Foster: Are Startups Really Job Engines?

Entrepreneurship can be personally rewarding and good for the economy, if we wipe the stardust from our eyes.
June 9, 2015
Written

Stephan Seiler: Can Hospital Competition Save Lives?

Why market forces in healthcare are good for patient care.
June 8, 2015
Written

How Power Couples Balance Work, Life & Family

Four dual-career couples share their secrets for reducing the chaos in their demanding lives.
June 5, 2015
Written

Daniel Kessler: The Anti-Competitive Risk of “Accountable Care”

Stanford researchers find that vertically integrated healthcare systems charge higher prices.
June 5, 2015
Written

Stereotyping Makes People More Likely to Act Badly

Even slight cues, like reading a negative stereotype about your race or gender, can have an impact.