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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

June 5, 2015
Written

Daniel Kessler: The Anti-Competitive Risk of “Accountable Care”

Stanford researchers find that vertically integrated healthcare systems charge higher prices.
June 5, 2015
Written

Stereotyping Makes People More Likely to Act Badly

Even slight cues, like reading a negative stereotype about your race or gender, can have an impact.
June 4, 2015
Video

Jesper Sørensen: How Do You Define A New Product Category?

A professor of organizational behavior explains why nailing market identity right out of the gate is critical to successfully launching an innovative product.
June 4, 2015
Written

Robert Chess: Big Data is Driving New Health Care Business Models

What if algorithms could predict how often someone will get sick, and make it easier to shop around for medical procedures?
June 1, 2015
Written

Three Ways to Transform American Health Care

Hospitals should adopt these popular business strategies.
June 1, 2015
The Fast Track
If you’re a manager and don’t have a clue about statistics or how to ask smart questions about data, it’s time to start if you want to thrive in your career and your organization.
May 29, 2015
Written

Jonathan Bendor: A Toolkit for Solving Problems

Is classic research on decision-making still relevant today?
May 28, 2015
Written

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.
May 28, 2015
Written

Thomas Harman: “We’re in the ‘Help You Create Memories’ Business”

The founder of an artificial Christmas tree company discusses faith, failure, and the importance of understanding deadlines.
May 28, 2015
Written

Vinod Khosla: Be Wary of “Stupid Advice”

A Silicon Valley VC shares his thoughts on persistence, the importance of believing, and when to ignore the spreadsheet.