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Insights by Stanford Business

Insights

Stanford GSB student presenting in class | Elena Zhukova
September 7, 2016
Written

When Students Teach Students, the Benefits Compound

A new study measures the value of grad-student instructors in the context of academic “production.”

Insights

A bright tee shirt full wiki words and edits. | Original image courtesy flickr/mikeedesign. Modified by Tricia Seibold.
August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.

Insights

Labourers work at a large garment factory | Reuters/Kham
August 10, 2016
Written

How to Improve Working Conditions in the Developing World

A major sporting goods manufacturer found a surprising way to improve workers’ lives while maximizing productivity.

Insights

man serving several different craft beers | Reuters/Kim Hong-Ji
August 23, 2016
Written

Authenticity’s Paradox: If You Flaunt It, You Lose It

A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.

Insights

Kobe the miniature poodle recently groomed and dyed bright yellow. Like Big Bird. | Reuters/Mike Blake
September 2, 2016
Written

Which Will Get You Further: Fitting In or Standing Out?

The most successful employees do a bit of both, striking a balance between integration and nonconformity.

Insights

illustration of two people talking through huge face masks |iStock/dane_mark
September 9, 2016
Written

Riding the Feedback Loop to Authentic Self-Expression

How the lessons of improv theater help business leaders become their true, powerful selves.

Insights

iStock/DavidGoh
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.

Insights

 Illustration by Christopher DeLorenzo
August 30, 2016
Written

Equity: The Recommended List

Stanford GSB professors suggest articles and books related to the concept of “equity.”

Latest Stories

August 11, 2015
Written

Shai Bernstein: Does Face Time with Investors Make a Startup More Successful?

Having investors you can easily interact with can help a business grow.
August 7, 2015
Written

People Challenges Can Sink Startups

The best company culture is not where everyone gets a hug.
August 7, 2015
Written

Working Across Genres Can Dilute Your Brand

Combining categories makes it harder for people to understand what you are doing.
August 4, 2015
Written

Is the Responsible Food Trend Sustainable?

The organic food movement has momentum, explains an owner of San Francisco grocer Bi-Rite Market.
July 30, 2015
Written

Shai Bernstein: What Really Matters to Early-Stage Investors?

The team behind a business concept can be more important than the idea itself.
July 29, 2015
Written

How to Tell the Story of Your Brand

Aim for “subtle” product pitches, and find ways to bring your brand loyalists face-to-face with each other.
July 28, 2015
Written

Are Big Drug Companies Too Slow to Report Patient Deaths to the FDA?

A new analysis shows that some pharmaceutical companies may be dragging their feet on disclosing critical data.
July 28, 2015
Video

Design Thinking is About Doing

Stefanos Zenios describes an action plan for entrepreneurs.
July 28, 2015
Written

How Fear of Contagious Diseases Fuels Xenophobia

Fear of contagion makes people irrational.
July 28, 2015
Written

Yossi Feinberg: Lessons from the Real Silicon Valley

An economist says that beneath the region’s veneer, there are business principles entrepreneurs can all learn from.