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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

March 27, 2015
Written

Benoît Monin: Moral Stigma Spreads Down From Top Brass

A CEO’s ethical transgressions can harm the careers of subordinates.
March 27, 2015
Written

David Kreps: Choice, Dynamic Choice, and Behavioral Economics

An economist explains why “rational choice” is sometimes irrational.
March 26, 2015
Written

Negotiating the Big Deal: Cooperation Can Beat Confrontation

A scholar says being ambitious doesn’t necessarily mean being aggressive.
March 24, 2015
Written

Back to the Future: Do Banks Really Learn from Long-term Relationships?

A pair of economists examine whether banks acquire any special wisdom from repeat borrowers.
March 23, 2015
Written

Walmart CEO: Waiting for Consensus “Can Kill You”

Head of world’s largest company discusses making decisions and knowing when to admit failure.
March 19, 2015
Video

Jeffrey Pfeffer: Power (and How to Get More of It)

A professor of organizational behavior describes how you can increase your influence at work.
March 18, 2015
Written

How a Bit of Play Might Lead to Better Work

The CEO of Badgeville says companies that “gamify” their workplaces could see more engagement and productivity.
March 18, 2015
Written

Renee Bowen: How a Twist to Mandatory Spending Could Reduce Gridlock

A Stanford economist shows how warring political parties could get better results by building some flexibility into mandatory spending programs.
March 17, 2015
Written

Neil Malhotra: Debunking the Myth of the Liberal Supreme Court

A political economist looks at the relationship between public opinion and the high court.
March 16, 2015
Written

Ann Scott-Plante: “My Advice Is to Just Take the Leap”

A cofounder of Wello says entrepreneurs need the confidence to be comfortable with uncertainty.