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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

March 16, 2015
Written

Ann Scott-Plante: “My Advice Is to Just Take the Leap”

A cofounder of Wello says entrepreneurs need the confidence to be comfortable with uncertainty.
March 16, 2015
Written

Leslie Silverglide: “You Have to Embrace Ambiguity and Love Suspense”

A cofounder of Wello says entrepreneurs should create an environment where people are encouraged to grow.
March 11, 2015
Written

How to Preserve a Startup Culture as a Company Grows

The intense atmosphere at startups can make conflicts difficult to resolve.
March 11, 2015
Written

Renee Bowen: How Voters Can Beat Special Interest Groups

More protests and political competition help, but surprisingly, so does elected officials' salaries.
March 10, 2015
Written

What We Can Learn from Ancient Athens’ Manufacturing Industry

A former vice president at Boston Consulting Group analyzes an ancient sector and how it parallels changes in today’s economy.
March 2, 2015
Written

Matt Abrahams: Tips and Techniques for More Confident and Compelling Presentations

A Stanford lecturer explains key ways you can better plan, practice, and present your next talk.
February 26, 2015
Written

Lisa De Simone: How U.S. Companies Export Profits to Save on Taxes

A Stanford scholar examines three methods of income shifting, and why some firms benefit more than others.
February 24, 2015
Written

Roys Gureli: “What Matters Most Is Having a Support System”

A businesswoman from Turkey discusses the value of cofounders, empowering women, and the growth of mobile.
February 23, 2015
Written

Why Your Workplace Might Be Killing You

Stanford scholars identify 10 work stressors that are destroying your health.
February 20, 2015
Written

Jeffrey Pfeffer: Why Companies No Longer Reward Loyal Employees

Repaying favors is the norm in our personal lives, but not in the workplace.