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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

February 10, 2015
Written

How to Bring Your Spiritual Side to Work Every Day

Many successful business people integrate religion into their careers.
February 10, 2015
Written

Kenneth Singleton: New Research Could Give Policymakers More Tools to Foresee Economic Calamity

A better way to measure risk premiums in bond markets and, maybe, understand the links between economic activity and yields.
February 6, 2015
Written

Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
February 5, 2015
Written

Hiroshima Governor’s Goal: End the Nuclear Threat

How Hidehiko Yuzaki plans to convince the world to abolish nuclear weapons.
February 4, 2015
Written

Elizabeth Holmes: “I Wasn’t Weighted by Influences That I Couldn’t Do It”

How a college dropout became the youngest self-made woman billionaire.
February 4, 2015
Written

Kristin Laurin: People Calculate Rewards and Punishments in Different Ways

What is more important: your behavior or your intentions?
February 3, 2015
Written

Keith Krehbiel: Why the Cost of Vote-Buying Favors Moderate Policies

A Stanford political economist predicts that the new Republican Congress won’t overcome the “gravitational pull to the center” in U.S. politics.
January 30, 2015
Written

Studying Social Networks in Developing Worlds: Five Key Insights

Stanford scholars discuss their experiences in the field.
January 29, 2015
Written

Do Super Bowl Ads Really Work?

Not all big game TV commercials drive enough sales to offset the ad’s cost.
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.