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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

October 19, 2014
Stanford Social Innovation Review
Benjamin Cohen describes nonprofit venture TOHL’s rise to be a global industry leader in water logistics and infrastructure.
October 19, 2014
Stanford Social Innovation Review
Carl Bass, president and CEO of Autodesk says design thinking could help us solve chronic social problems.
October 19, 2014
Stanford Social Innovation Review
Chris Librie describes Hewlett-Packard’s impact on the global social sector and the corporation’s commitment to social responsibility.
October 17, 2014
Written

What Would it Really Cost to Reduce Carbon Emissions?

Not as much as you might think, according to two scholars.
October 16, 2014
Written

Lawrence Wein: Five Disaster Scenarios — and What We Learn From Them

A professor tackles the most effective responses to some of the world’s most dangerous risks.
October 15, 2014
Written

Roadside MBA: Big Lessons From America’s Small Businesses

Three economists hit the road to learn about America’s small businesses. Here’s what they discovered.
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.
October 10, 2014
Written

Nicholas Bloom: What Leads to Economic Uncertainty?

An economist explains how political polarization and government growth have increased uncertainty.
October 10, 2014
Written

Sarah Soule: How Activism Can Fuel Corporate Social Responsibility

Activism has catalyzed progress, but companies can be slow to evolve. How can activists know that their efforts matter? And what is the evidence that their work makes a difference?
October 9, 2014
The New Republic
In a piece for the New Republic, Stanford scholar-in-residence Jeffrey Ball says the two-degree goal — cutting carbon emissions to prevent a two-degree annual increase in the earth's average temperature — is unrealistic and counterproductive.