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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

April 11, 2014
Written

Brian Spaly: "Don't Chase Waterfalls or Unicorns."

The founder of Trunk Club discusses shopping for men, on-the-job challenges, and his greatest achievement.
April 11, 2014
Written

Researchers: A Few Bad Hair Days Can Change Your Life

New research explores how your feelings about how you look affect how you behave.
April 10, 2014
Written

How the Boston Marathon Bombing Inspired a New Life Path

An alumna of Stanford Graduate School of Business finds lessons in life and business after last year's tragedy.
April 10, 2014
Fortune
A finance professor proposes a tax reform to reduce bank leverage and lower the risk of a financial crisis.
April 7, 2014
Written

Neil Malhotra: We May Not Be as Color Blind as We Think

New research shows that when it comes to dating and marriage, race still matters.
April 4, 2014
Project Syndicate
Two scholars explore the relationship between a country's economic performance and how "functional" its government is.
March 31, 2014
Written

Zakary Tormala: Mere Potential Can Be More Important Than Achievement

It's not always what you’ve done that matters, but what you just might do.
March 28, 2014
Written

Research: Do We Shy Away From Pivotal Calls?

A new study shows that at least one type of decision-maker — the Major League Baseball umpire — is biased when the stakes are high.
March 27, 2014
Written

Caroline Hu Flexer: "Solve a Problem You Personally Care About"

The cofounder of an educational games company discusses great advice, tough lessons, and why doing right by kids is key to her business.
March 26, 2014
Written

What Is the Relationship Between Technology and Democracy?

Condoleezza Rice and Google’s Eric Schmidt and Jared Cohen discuss communication technologies, foreign policy, and geopolitics.