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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

February 25, 2014
Written

The Promise and Peril of Bitcoin

Economist Susan Athey and venture capitalist Balaji Srinivasan discuss the digital currency.
February 25, 2014
Written

The Quotable Mary Barra

The new head of General Motors discusses cars, leadership, and the best advice she ever received.
February 24, 2014
Written

Google’s Gopi Kallayil: How to Break Through the Digital Noise

The company’s chief evangelist for brand marketing explains how to “get your customers to listen.”
February 21, 2014
Written

The Art of Collecting and the Business of Art

How three enthusiasts built their world-class collections.
February 19, 2014
Written

James March: What Don Quixote Teaches Us About Leadership

A scholar discusses literature, power, and "the two most important things to know about innovation."
February 13, 2014
Written

Itamar Simonson: Why Do Consumers Ignore Personalized Offers?

New research says customized deals often backfire.
February 12, 2014
The Washington Post
Two political scientists explore how media coverage of political polarization shapes public opinion.
February 12, 2014
Written

Vikram Sharma: "I Have a Deep Desire to Create Something"

The founder of information security firm QuintessenceLabs discusses the perils of rushing into things too quickly and the "internet of things."
February 11, 2014
Written

Sharique Hasan: A Smart Roommate May Be the Key to College Success

A study in Southern India shows that high-performing roommates may have greater influence than friends or study partners.
February 10, 2014
Video

Greg McKeown: Pursue Only What Is Essential

An author and alumnus explains why the many opportunities that come with success can lead to failure.