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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

January 29, 2014
Written

Glenn Carroll: How Do Local Businesses Affect Social Policy?

New research explores the impact of gay-owned businesses on anti-discrimination laws.
January 28, 2014
Stanford GSB on Tumblr
Stanford GSB faculty, alumni, and visitors shed light on the power of stories and how to craft an effective one.
January 28, 2014
Video

Stanley McChrystal: What Makes an Effective Team?

The retired four-star general explains why employees need to have faith in each other and alignment behind a common goal.
January 28, 2014
Written

T. Renee Bowen: The Political Impact of Mandatory Spending Programs

Game theory shows why “discretionary” spending programs lead to more self-interested behavior by politicians than “mandatory” spending programs.
January 27, 2014
Written

Peter Georgescu: Companies Must Bring All Stakeholders to the Table

The chairman emeritus of advertising firm Young & Rubicam explains why practicing one’s values “is a winning strategy in business.”
January 27, 2014
Written

Steve Jurvetson: "Explore What Hasn't Been Explored."

An investor in the space and satellite industry heads to the desert with his own rockets and looks to new heights.
January 22, 2014
Written

Is It Time to “Repot” Your Career?

How changing your trajectory can lead to greater innovation, success, and meaning in your work.
January 16, 2014
Written

Lindred Greer: How Power Struggles Escalate

New research shows how business leaders can minimize conflicts within their top teams.
January 14, 2014
Written

Ed deHaan: How to Rebuild Trust After a Scandal

A new study shows how corporations with tarnished reputations can regain their financial value by undertaking broad-based goodwill efforts.
January 13, 2014
Written

Researchers: The Power of Proxy Advisory Firms

Two experts on corporate governance say the firms’ influence “may not be for the better, as far as shareholder value is concerned.”