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Insights by Stanford Business

Insights

Man standing in doorway of rundown building | Reuters/Andrew Winning
June 18, 2015
Written

Ken Shotts: How to Understand (and Avoid) Political Risk

Political risk is inevitable, but there are ways to mitigate it.

Insights

Man zip lining over a forest
May 28, 2015
Written

Do Mentions of God Persuade Consumers to Buy?

Research shows that references to God can prompt people to take more risks.

Insights

In balletic pose, wearing pink shirts to show their support for the Imperial Cancer Research Fund, the England Rugby union squad go through warm-up exercises.  Russell Boyce/Reuters
June 19, 2015
Written

Benoît Monin: How Men React When Their Masculinity is Questioned

Findings have implications for how marketers sell products to men.

Insights

Pedro M. Gardete, Assistant Professor of Marketing
June 22, 2015
Video

Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?

A marketing professor explores how our behavior is influenced by others.

Insights

A visitor looks at a monumental sculpture by artist Robert Therrien in the Metropolitan Arts Centre in Belfast. Reuters/Cathal McNaughton
June 5, 2015
Written

Stereotyping Makes People More Likely to Act Badly

Even slight cues, like reading a negative stereotype about your race or gender, can have an impact.

Insights

A worker in a Shanghai Chaori Solar Energy Science & Technology factory | Reuters/Stringer
June 22, 2015
Written

Shaping Tomorrow’s Breakthrough Materials

Citrine Informatics brings big data to materials discovery.

Insights

Two individuals talking | Reuters/Kim Kyung-Hoon
June 11, 2015
Written

Carole Robin: How to Create a Feedback-Rich Environment

Giving and receiving constructive criticism takes practice.

Insights

A ward at St Thomas' Hospital in central London | Reuters/Stefan Wermuth
June 9, 2015
Written

Stephan Seiler: Can Hospital Competition Save Lives?

Why market forces in healthcare are good for patient care.

Insights

 A man reads a book outside a cafe in London. | Reuters/Luke MacGregor
June 17, 2015
Written

Seven Business Books for Your Summer Reading List

Top selections from alumni entrepreneurs around the world.

Latest Stories

October 23, 2012
Written

Where Hollywood Meets Beijing

One of the most powerful women in the U.S. film industry discusses her work in China.
October 18, 2012
Forbes
Joel Peterson, the Robert L. Joss Consulting Professor of Management, explains the value of building high-trust organizations.
October 17, 2012
Written

Rob Forbes: The Power of Simplicity

The founder of Design Within Reach and PUBLIC Bikes explains why "design makes a difference."
October 9, 2012
Written

Bob Moog: He Who Laughs, Lasts

The cofounder of University Games discusses two keys to success: smiles and cash flow.
October 9, 2012
Written

Researchers: Flexibility May Be the Key to Increased Productivity

A study reveals that working from home boosts employee happiness and productivity.
October 9, 2012
Written

Saumitra Jha: How Peace Can Pay

An economist shows how financial innovation can align incentives and help reduce ethnic violence.
October 2, 2012
Written

Alix Guerrier: “We’re Not a Teaching Tool. We're a Teacher Tool”

A startup helps school-based teachers of math and English team up with digital instruction programs for students.
October 2, 2012
Written

Bruce Nevins: Want to Keep the Fizz in Your Business? Eau, Yes.

The man who brought Perrier to America on how to create and expand consumer product categories.
September 28, 2012
Written

Putting the Customer First

Hayagreeva Rao explains why innovation is about more than just new technology.
September 27, 2012
Written

Researchers: How Much Difference Does a Boss Make?

A new study finds that good middle managers add to workplace productivity.