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Insights by Stanford Business

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

Arianna Huffington | Photo by Natalie White
April 29, 2016
Written

Arianna Huffington’s Next Disruption: Your Sleep Patterns

Why the founder of Huffington Post wants everyone to get more shut-eye.

Insights

A father holding a baby | iStock/RobertoMussi
May 5, 2016
Written

An Economist’s Take on Why Parental Leave Matters

Business prospers with a paid family leave policy. Here’s why.

Insights

Chris Patten | Natalie White
May 20, 2016
Written

Oxford Chancellor: The Humanities Are Being Starved

Chris Patten discusses the importance of liberal arts, disgraceful CEO pay, and the problem with identity politics.

Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

An illustration of a "for sale" sign in front of a house. | Tricia Seibold (source: iStock/FrankRamspott)
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

People watching the Electoral College Map | Reuters/Kim Hong-Ji
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.

Insights

Horses running downhill; one running the opposite direction | iStock/graffoto8
April 21, 2016
Written

Finding the Next Billion-dollar Company

Want to spot a unicorn? Look for the horse running against the herd.

Latest Stories

October 2, 2013
Written

Alan Clutterbuck: Educating a New Breed of Argentine Politicians

How Fundación RAP builds bridges across party lines.
October 1, 2013
Written

Jesper Sørensen: How Do You Explain a New Product Category?

A game-changing idea can win or lose depending on how quickly the consumer “gets” it.
September 30, 2013
Written

Neil Malhotra: Are Americans' Fears of Immigration Overstated?

A new study explores the evidence behind the idea that people oppose immigration because they fear losing their job.
September 25, 2013
Written

Research: Can Money Buy Happiness?

In his quarterly column, Francis J. Flynn looks at research that examines how to spend your way to a more satisfying life.
September 24, 2013
Written

Chris Larsen: Money Without Borders

A serial entrepreneur jolted the financial services industry twice. His third move may be his brashest yet.
September 24, 2013
Written

George P. Shultz: “Issues on My Mind”

The scholar, diplomat, and businessman discusses America’s role in the world.
September 24, 2013
Stanford GSB on Tumblr
Stanford GSB alumni share personal maxims and principles to help guide your own business values.
September 23, 2013
Written

Researchers: Should You Be a Specialist?

Stanford scholars explore how the path you take affects your career prospects.
September 20, 2013
Written

Researchers: Where Do You Draw the Line Between Trust and Regulation?

David Larcker and Brian Tayan explain why building trust in an organization pays off.
September 20, 2013
Written

Susan Athey: How Big Data Changes Business Management

The Stanford economist explains how troves of digital data will reshape competition.