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Jackson Library

 

Featured Faculty Books: The Business of Sports

George Foster, Paul L. and Phyllis Wattis Professor of Management, Director of the Executive Program for Growing Companies

 

The Business of Sports: Text and Cases on Strategy and Management
by George Foster, Stephen A. Greyser, Bill Walsh.
Mason, OH: Thomson/South-Western, c2006

 

 

 

The book explores key decisions made by managers on the business side of sports, highlighting the diverse nature of these decisions and the financial and other issues at stake. The book draws on the business of sports classes taught at Stanford Business School by George Foster and Bill Walsh, and at Harvard by Stephen Greyser, each with an interactive component that draws guests from the sports world. Foster and Walsh also teach the NFL-Stanford Executive Program for football executives. The book includes a number of cases and is designed to provide faculty members with materials to develop similar courses. The cases include discussions of major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals, and the Women's NBA. Each individual case is followed by discussion questions.

About George Foster:

 

Professor Foster's research and teaching includes entrepreneurship/early-stage companies; financial analysis, especially in commercial disputes; and sports business management. His recent research includes the role of financial and other systems in the growth and valuation of companies. He also is researching globalization challenges facing both sporting organizations and companies.
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