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Jackson Library

 

Featured Faculty Books: The Highest Goal

Michael L. Ray, John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing, Emeritus

 

Ethics and the Business of Bioscience

The Highest Goal: the Secret That Sustains You in Every Moment
by Michael L. Ray. San Francisco, Calif.: Berett- Koehler, c.2004.

 

 

 

 

This might be the most important book you ever read. Michael Ray's "Creativity in Business" class was the most influential course I took as an MBA student at the Stanford Graduate School of Business (or anywhere else for that matter). The life-changing insight I drew from his class was that my own inner Voice of Judgment (VOJ) is the only obstacle to my becoming the person I am meant to be by doing the work I am meant to do. (... ) The Highest Goal shows how these simple yet sophisticated live-withs can help you find and pursue the highest goal that gives your life an overarching sense of purpose and meaning. Some of what he has to say will surprise you - such as the advice to move beyond passion and success. Some of it will challenge you - such as the counterintuitive notion that the path to True Prosperity can start by living with "Do Only What You Love, Love Everything You Do." (author: Joe Tye, MBA' 85)

About Michael Ray

 

Professor Ray has published in the fields of marketing, the behavioral science approach to marketing communication, consumer information processing, and new paradigm business. His current focus is on individual and organizational experiences in developing creativity, innovation, and generative leadership within sustainable organizational and world environments. Michael L. Ray is a social psychologist with extensive experience in marketing communication and in developing generative work environments for companies and individuals. He has produced over 100 publications including 10 books, among them two of the first books in the field of consumer information processing and two that helped establish and develop inquiry into new paradigm business. more ...