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Databases: Demographics

Licensed for the Stanford (or GSB) community for academic use only

Your best choices (in select order)
 
Database / Access Restrictions Description / Guide
SourceBook America

       Access at CD-ROM Workstation in
          Trader's Pit

[icon - U.S.] Data on population, households, families, race, income, spending potential, and much more. Indexed by ZIP code and by County. Quick Guide [icon - pdf]
Census Data

[icon - U.S.] U.S. Census Bureau site, offering social, demographic, and economic information.
Social Explorer

 

[icon - U.S.] Describes the demography of the U.S. through the use of interactive maps and reports.

Local Market Audience Analyst (SRDS)
[icon - U.S.] Provides demographic and consumer lifestyle data for all DMAs and U.S. counties. Previously published annually as Lifestyle Market Analyst (Jackson Library HF5415.33.U6 L54).

Content Coverage:   [icon - U.S.] U.S.

 

Licensed resources are for the non-profit educational use of Stanford Graduate School of Business (or Stanford University). Use of these resources is governed by copyright law and individual license agreements. Systematic downloading, distributing, or retaining substantial portions of information is prohibited.