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Databases: Market Research

Licensed for the Stanford (or GSB) community for academic use only

Your best choices (in select order)
 
Database / Access Restrictions Description / Guide
[icon - GSB] MarketResearch.com Academic

[icon - global coverage] Market research reports from Kalorama Information, Packaged Facts, Icon Group, etc. Quick Guide [icon - pdf]
[icon - Special Password] Mintel

    [icon - arrow] For current Stanford community
 

[icon - U.S.] [icon - Europe] Market research reports mainly for the US and European marketplace. Jump-Start Guide
Note: Valid Stanford email address required for registration.
Business Insights

[icon - global coverage] Global market research reports in 5 industries: finance, energy, healthcare, consumer goods, and e-commerce and technology. Quick Guide [icon - pdf]
eMarketer

[icon - global coverage] Articles, charts, and graphs on e-business and online marketing.
Quick Guide [icon - pdf]
Local Market Audience Analyst (SRDS)
[icon - U.S.] Provides demographic and consumer lifestyle data for all DMAs and U.S. counties. Previously published annually as Lifestyle Market Analyst (Jackson Library HF5415.33.U6 L54).
Forrester Research

    [icon - arrow] For current Stanford community
 

[icon - global coverage] Technology trends covering media, computing, software, networking, telecommunications, the Internet, and consumer technologies. Includes Jupiter contents.
Gartner Research 

    [icon - arrow] For current Stanford community
     

[icon - global coverage] Analyst reports covering the IT industry.  
Quick Guide [icon - pdf]
Frost & Sullivan: Healthcare

    [icon - arrow] For current Stanford community, excluding
          the Office of Technology Licensing
       Downloading PDF reports


[icon - global coverage] Reports on the global healthcare market.
Quick Guide [icon - pdf]
Sports Business Research Network

[icon - U.S.] Data, articles, research on the Sports and Sporting Goods industries. 
Quick Guide [icon - pdf]

[icon-GSB] GSB Network    [icon - Special Password] Special Password | Content:  [icon - global coverage] Global   [icon - U.S.] U.S.   [icon - Europe] Europe

 

Licensed resources are for the non-profit educational use of Stanford Graduate School of Business (or Stanford University). Use of these resources is governed by copyright law and individual license agreements. Systematic downloading, distributing, or retaining substantial portions of information is prohibited.