The Beijing 2008 Olympic Games: Jackson Library: Stanford GSB

"Chinese Seal, Dancing Beijing"

The Olympic Emblem

Is this page helpful? Please give us your feedback.

Hot Topics: The Beijing 2008 Olympic Games

With the 2008 Olympics fast approaching, Beijing has been racing to turn the city into a world-class capital for the 21st century. More than US$40 billion has been spent to modernize the city and to make sure that the Games will be green, high-tech, and humanistic. The new Beijing has now been expanded to six rings radiating from the Forbidden City; 2.7 million trees have been planted last year; and a 130-kilowatt system will help power the Beijing National Stadium for the 2008 Games. Here are a few selected readings on Beijing's preparation for the coming Summer.

Selected articles and videos

Due to contractual arrangements, access to some articles may be restricted to the Stanford community, and subscribers of the "Library Databases" offered through the GSB Alumni's Lifelong Learning Program. Inclusion below does not imply University endorsement of the ideas expressed.

News update @ CNN.com

Countdown Beijing

China's medal hopefuls

NBC: Olympics a new-media 'research lab'

Advertising

Who's leading Olympic adspend in China. AdAgeChina, 4/9/08 Advertisers in China spent RMB 442 billion ($63 billion) last year, a 15% increase over spending in 2006. View article (GSB users may gain access at the Information Desk of the Library)

China Mobile's youth brand M-Zone ad. AdAgeChina, 4/9/08
View image and article (GSB users may gain access at the Information Desk of the Library)

Coca-Cola Olympic New Year Commercial. YouTube, 1/21/08
Coca-cola 2008 Olympic New Year commercial with Yao Ming and a gold medal diver.
Watch video

Beijing Olympics 2008, ADIDAS "Together". YouTube, 1/11/08
Watch video

Adidas "Impossible is Nothing" China Launch Event. YouTube, 12/11/07
Watch video

Adidas China Launches its Olympic Games Campaign. Press Release, 11/30/07
Today, adidas China, the Official Sportswear Partner of the Beijing 2008 Olympic Games, kicked off its Olympic Games campaign with a spectacular light show in front of thousands of people at Beijing’s Yongdingmen Gate, the historic former front entrance of Beijing’s old city walls. “Together in 2008, Impossible is Nothing” is the largest adidas brand campaign ever created by a single market.
View article

Lenovo Olympic Torch Relay TVC. YouTube, 9/22/07
Watch video

UPS’ Olympic Ad Campaign Begins in Beijing Airport. GlobalAtalanta.com, 9/11/07
Atlanta-based United Parcel Service Inc. has begun training for the 2008 Beijing Olympics, which begins Aug. 8, 2008, with an ad campaign in Beijing’s airport depicting life-size cutouts of uniformed UPS drivers in a relay race.
View article

Volkswagen Olympic Forum Beijing. YouTube, 8/25/07
This video captures the launch celebrations of the Volkswagen's brand showroom and new Olympic retail outlet in Oriental Plaza, Beijing.
Watch video

Coke Red spreads over Capital now. MadisonBoom, 7/30/07
Coca-Cola China had spread over its new grandiose pure red OOH advertising in Capital-Beijing, with an suspenseful slogan "Enjoyment is coming". It's believed that Coke will continue the pounce in Beijing and other cities, till the top at August 8th.
View article

Lenovo-Designed Olympic Games Torch. YouTube, 5/9/07
Olympic organizers in Beijing unveiled the design of the Beijing 2008 Olympic Torch which was conceived by designers from Lenovo, worldwide Olympic Partner. Called "The Cloud of Promise," the innovative Lenovo design was selected from among 300 entries and celebrates 5,000 years of Chinese civilization fusing traditional Chinese art and contemporary design, blending symbols of Chinese culture, philosophy and art.
Watch video

Visa Commercial with Jackie Chan and Yao Ming. YouTube, 5/5/07
Watch video

UPS Commercial. YouTube, 5/2/07
Watch video

Impossible is Nothing - Haile. YouTube, 6/22/06
In this Adidas commercial the greatest runner of all time, Haile Gebrselassie, takes on the seemingly impossible challenge of beating himself.
Watch video

The Buildup

Beijing airport's new Terminal 3. The New York Times, 5/2/08
Twice the size of the Pentagon, Terminal 3 at Beijing Capital International Airport is the largest building in the world. Designed by the renowned British architect Norman Forster, the massive glass- and steel-sheathed structure cost $3.8 billion and can handle more than 50 million passengers a year.
View article

Beijing restores traditional past. CCTV.com, 1/9/08
As China modernizes, it faces an ongoing challenge to preserve its rich cultural legacy and historical sites -- in the face of onrushing development.
Watch video

Hutong renovation underway in Beijing. CCTV.com, 1/7/08
The largest-ever renovation project on the city's traditional alleys, or hutongs is under way in capital.
Watch video

Beijing National Stadium. Wikipedia.org.
The Beijing National Stadium, also known as the National Stadium, or the "Bird's nest" for its architecture, it is a stadium that is being built on the Olympic Green in Beijing, China for March 2008 completion.
View article

Beijing National Stadium, Olympic Green. Arup Projects.
The stadium will host the opening and closing ceremonies of the 29th Olympiad, as well as track and field, and soccer events. On completion it will have a total capacity of 91 000. 11 000 temporary seating will be removed after the Game, leaving a permanent capacity of 80 000.
View article

Beijing National Stadium Proposals. UrbanPlanet.org
View images

Olympic Competition Venues. Beijing 2008.cn.
View images

2008 Olympic Games: Two venues ready. The Hindu, 12/7/07
The Olympic venues are a small part of a massive plan to modernise Beijing, estimated to cost between $40-60 billion.
View article

Beijing airport expansion... CCTV.com, 12/26/2007
The final stage of the expansion of Beijings international airport has been completed after three years construction. As the first large-scaled construction project that has been checked and accepted for the 2008 Olympic Games
Watch video

Environmental Issues

They Are Already Here: The 2008 Olympics
Business Today, Spring 2008
How will the world measure the 2008 Olympics in Beijing? Will it live up to its billing as, "The Greatest Show on Earth" or will Beijing drop the torch in a flashy yet flawed Olympics?
View article

Ethiopian Marathoner Puts Smoggy Beijing on Spot. www.Bloomberg.com, 3/17/08
Haile Gebrselassie was favored to win the gold at the Beijing Olympics in August. Instead, the 34-year-old may focus on running the 10,000-meter event, fearing his history of asthma won't mix well with China's smog. View article

China's Hebei boosts wetland reserves to ensure Olympic water supply. BBC Monitoring Asia Pacific, 10/25/07
Hebei province, which encloses the municipalities of Beijing and Tianjin, has vowed to preserve more fragile wetland resources to guarantee a sustainable water supply.
View article

Shougang Group to reduce 70% production during 2008 Olympics. www.china.org.cn, 10/23/07
Shougang Group is to curb more than 70% of its steel production in Beijing in the third quarter of 2008 to give a clearer sky to the 2008 Olympic Games.
View article

Beijing yanks cars off road to clear smog. MSNBC.com, 8/17/07
City officials yanked hundreds of thousands of cars off Beijing’s streets Friday to test whether a partial car ban could clear health-threatening smog and ease gridlock during next year’s Olympic Games.
View article

Alcoa and Yutong Bus Co., China's leading bus producer, to build eco-friendly, aluminum intensive buses for 2008 Olympics. Business Wire, 9/21/07
"Yutong Bus Company look forward to working with Alcoa to combine the best thinking of both companies to explore the opportunities that aluminum presents to develop a whole new family of 'Green' buses, not only for China but the world. This project shows Yutong and Alcoa as industry leaders in innovation and social responsibility," concluded Mr. Yuxiang, Chairman and Chief Executive of Zhengzhou Yutong.
View article

Mr. Wang’s ‘garden in the sky’ Beijing exec battles pollution for a ‘Green Olympics’ in 2008. NBC News, 5/20/05
The "green rooftop" project is a major component of Beijing's multi-pronged strategy to meet mandated air-quality standards in time for the Summer Olympics of 2008.
View article

Security

'Beijing Belly' Has Olympians Packing Their Own Pickles, Miso. www.Bloomberg.com, 2/21/08
Triathlete Sarah Groff, 26, was hospitalized with vomiting and diarrhea after she contracted food poisoning. She needed antibiotics and almost three bags of intravenous fluids to fight ``Beijing belly.'' View article

Anti-terrorism exercise in Qingdao. CCTV.com, 7/13/07
6 years ago, Beijing won the bid to host the 2008 Olympic Games. Time flies, and now, with less than 400 days to go, China's preparations for the biggest sporting event in the country are going into full gear.
Watch video

Food safety for 2008 Olympics. CCTV.com, 7/11/07
Beijing is making efforts to ensure the safety of food during the Olympics in 2008. All work related to food safety from the construction of a supervisory system to emergency management is under scrutiny.
Watch video

Olympic security spending to be lower in Beijing than at other Games. People's Daily Online, 4/5/07
"We have established a complete security network for the Olympics," said Liu Shaowu, deputy director of Beijing's Public Security Bureau.
View article

Technology

China's largest communications satellite ground facility takes shape in Beijing. www.chinaview.cn, 10/21/07
The satellite communications station in Beijing has been serving civil needs and safeguarding national security through a multi-level broadband platform.
View article

China TransInfo Technology Corp. Awarded Beijing Transportation Information Service Project from China's Ministry of Science and Technology. Press Release, 10/2/07
View article

Beijing Olympics taps green technologies. CCTV-9, Biz China 6/12/07
Beijing wants to use the 2008 Olympics to showcase energy-efficient technology. There is a forum in Beijing on Monday, aimed at making the next Olympics the greenest ever.
Watch video

Feedback

Is this page helpful?	Not Helpful	Somewhat	Neutral	Helpful	Very Helpful
Is this page helpful?

Comments:

Your affiliation: (required)

**Please enter the number shown below (required):

(This field is required to circumvent spam.)

Feel free to include your name and email (optional):

Name:

E-Mail:

Page updated by: Simone Yu