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Hot Topics: Going Green

Companies and industries in the United States are attempting to be more sustainable to protect our natural resources. Are some companies adding "green" options just to attract more consumers or are they trying to be more environmentally responsible.

The following sources will discuss the economic challenges of "going green" in various companies and industries.

Selected articles

Due to contractual arrangements, access to some articles may be restricted to the Stanford community, and subscribers of the "Library Databases" offered through the GSB Alumni's Lifelong Learning Program. Inclusion below does not imply University endorsement of the ideas expressed.

Sustainability Increases Stockholder Value. Entrepreneur, 10/14/09
The question most often asked by entrepreneurs, business owners and investors considering an investment in sustainability is, “Can I make money?”
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New Orleans music fest goes green. San Francisco Chronicle, 9/4/09
A new music festival in New Orleans is pushing its environmental cred as much as its music, touting lights and sound systems powered by the sun, paperless tickets and an investment in a landfill to offset emissions.
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Is China really going green? Telegraph, 5/3/09
At Dabancheng, a few miles outside the city, great forests of windmills stretch to the horizon, their blades beating out a lazy rhythm that belies the sudden urgency with which China's rulers are now investing in renewable energy.
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Loggers Try to Adapt to Greener Economy. New York Times, 3/28/09
Some local officials are betting there is revenue in a forest resource that few appreciated before: the ability of trees to absorb carbon dioxide, a heat-trapping gas that can contribute to global warming.
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Amsterdam as Smart City: Going Green, Fast. BusinessWeek, 3/13/09
With help from IBM, Cisco, Philips, and other companies, the city's infrastructure is becoming ultra energy-efficient, attracting global attention.
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MBA Programs Go Green. BusinessWeek, 1/19/09
To fill jobs in clean tech and help tomorrow's business leaders solve our environmental problems, schools are ramping up sustainability programs—inside the classroom and out.
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CES: Greener in 2009. BusinessWeek, 1/7/09
As part of the Consumer Electronics Show's Greener Gadgets initiative, exhibitors will show off gadgets that appeal to the eco-conscious consumer.
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Campuses find going green can be tough. CSMonitor, 10/26/08
With 587 presidents having pledged their colleges and universities to reduce their greenhouse-gas impact to zero, lessons are beginning to emerge about what it will really take to get there – on campus and beyond.
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Clorox cleaners take big share of green market. San Francisco Chronicle, 10/12/08
Last winter, the Clorox Co. gambled that its famous name would translate well from the world of bleach into the world of environmentally friendly cleaning products.
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Going Green to Save the Economy: A Q&A with Thomas L. Friedman. Scientific American, 9/08
Going green and clean is the best way to remain an economic powerhouse, argues Thomas L. Friedman in his new book Hot, Flat, and Crowded: Why We Need a Green Revolution—and How It Can Renew America.
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Now Green Means Business. Newsweek, 8/2/08
For any company with a supply chain, if they want to continue being profitable, they have to reduce their carbon footprint.
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It's becoming much easier to go green. San Francisco Chronicle, 6/8/08
Barkley Court Reporters - with eight employees and 200 court reporters on contract through its San Francisco office - is among a growing number of small businesses that are trying to become greener and more environmentally sensitive.
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New Breed of Human Resource Leader. HRMagazine, June 2008
For a company to have an effective approach to sustainability, it needs sustainability officers. Going green has been elevated to a key business strategy for employers today. It's smart business to go green.
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Kleiner Perkins bets big on green tech firms. San Francisco Chronicle, 5/2/08
Kleiner Perkins Caufield & Byers said it will invest $500 million in green technology companies that have passed their earliest stages of growth and are maturing.
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The Greening of Wal-Mart. Stanford Social Innovation Review, Spring 2008
For much of its history, Wal-Mart’s corporate management team toiled inside its “Bentonville Bubble,” narrowly focused on operational efficiency, growth, and profits. But now the world’s largest retailer has widened its sights, building networks of employees, nonprofits, government agencies, and suppliers to “green” its supply chains. Here’s how and why the world’s largest retailer is using a network approach to decrease its environmental footprint – and to increase its profitability.
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Top green-IT users and vendors. Computerworld, 2/18/08
Many companies are trying to go greener, but a few truly stand out. Here are the top 12 green user companies, as well as the green dozen IT vendors.
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More Articles

Hoping to profit by going green. San Francisco Chronicle, 2/3/08
There are at least 25 "green" funds that invest in companies based in part on their approach to environmental issues. More than half of them didn't exist two years ago.
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It's really not that easy being green. San Francisco Chronicle, 1/31/08
Despite the increased hype about companies going green, American business isn't making much of a dent in major environmental problems, according to a new report card on the state of corporate environmental initiatives.
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Can Burt’s Bees Turn Clorox Green? New York Times, 1/6/08
Clorox plans to turn Burt’s Bees into a mainstream American brand sold in big-box stores like Wal-Mart. Along the way, Clorox executives say, they plan to learn from unusual business practices at Burt’s Bees — many centered on environmental sustainability. Clorox, the company promises, is going green.
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Deliveries come with no emissions. San Francisco Chronicle, 12/19/07
With gasoline prices soaring and its holiday delivery season peaking, the company known as Brown is going a little green.
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Ford charts course for fuel efficiency as carmakers get eco friendly. Detroit News, 11/15/07
Ford Motor Co. CEO Alan Mulally on Wednesday outlined the automaker's strategy to improve fuel economy across its fleet of cars and trucks and to deliver more of the green technologies American consumers are demanding.
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Getting to Green. New York Times, 10/24/07
Nearly a century ago, Henry Ford declared a customer could have a car in any color as long as it was black. Now, carmakers around the world are trying to convince consumers that their lineups come in green.
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A 'Greening' Trend. Wearables Business, Sep2007
The article considers the integration of the green corporate philosophy into the advertising specialty industry.
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Environmental consciousness: green is the new black. Accountancy Age , 7/5/07
This year environmental consciousness has finally become fashionable for businesses.
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Red going green. San Francisco Business Times, 6/22/07
Venture capitalists and clean tech executives worldwide are opening offices, building industrial parks and seeding a fresh crop of clean tech startups in China. And Bay Area players, including Mayfield Fund, Kleiner Perkins Caufield & Byers, Khosla Ventures, Element Ventures, Applied Materials and Miasole, are seeking to play key roles in turning China from red to green.
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Small Firms See Big Potential in Going Green. Wall Street Journal, 6/12/07
For entrepreneurs, it's never been a better time to go green. Prompted by fears of global warming and other environmental ills, consumers have started seeking out more eco-friendly products -- giving a big boost to small businesses that serve the niche.
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Banking on going green. TimesOnline, 5/13/07
Citigroup is investing $50 billion in green projects. But is this concern for the planet or mere opportunism? A bit of both, writes Dominic Rushe from New York.
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Going green. Economist, 5/1/07
Is the growing power consumption of data centres a threat or an opportunity?
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Improving IT Efficiency While Going Green? CIO, 1/1/07
Whether your business thrives or dies in the coming decade may depend on how well it manages environmental issues. In a world of high-priced oil, tightening greenhouse gas emission controls and dwindling natural resources, no company can afford to ignore the environment as an element of business strategy.
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When Being Green Puts You in the Black. Washington Post , 3/4/07
Are America's capitalist titans really going green?.
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Going Green. Chemical & Engineering News, 1/29/07
Pushed by Wal-Mart, legislators, and the public, the cleaning products industry embraces sustainability.
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Page updated by: [icon- email] Nora Richardson