Jackson Library

Hot Topics: The Business of Social Networks

Selected articles

Due to contractual arrangements, access to some articles may be restricted to the Stanford community, and subscribers of the "Library Databases" offered through the GSB Alumni's Lifelong Learning Program. Inclusion below does not imply University endorsement of the ideas expressed.

The Über-Connected Organization: A Mandate for 2010, Harvard Business Publishing, 11/11/09
There are a growing number of firms such as IBM, Toshiba, and Cerner Corporation that are becoming über-connected workplaces. Using social media tools such as wikis, blogs, microblogs and corporate social networks, they are connecting employees globally and are fostering mass collaboration.
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Should You Be Tweeting? Cell, 10/30/09
Twitter needs no introduction. This “microblogging” service has gained tremendous popularity in the 2 years since its launch. Yet, most scientists are steering clear of it. Laura Bonetta speaks to some who have found value in tweeting.
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2010 Predictions: Will social media reach ubiquity? ZDNet, 10/27/09
We’ve seen the explosion of a previously misunderstood social network as well as the rampant adoption of social media by major brands. We’ve seen these companies take big chances, some ending in success and others ending with harsh lessons learned.
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Global Workforce, Gen Y Driving Social Networking Adoption, Users Say. NetworkWorld, 9/29/09
Microsoft users say their global workforce and the arrival of Gen Y employees are making strong demands that IT can no longer ignore for new collaboration and social networking tools.
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Mining the Web for Feelings, Not Facts. New York Times, 8/24/09
The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression.
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How to Leverage Social Networking. Journal of Accountancy, 8/2009
In an interview with the JofA, Hood recently made the case for social media as a strategy accelerator, discussed what has worked for MACPA, what might rise to become the next big thing, and how CPAs can get started. Here are excerpts from that conversation.
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Mom-and-Pop Operators Turn to Social Media. New York Times, 7/22/09
Today, small businesses outnumber the big ones on the free microblogging service, and in many ways, Twitter is an even more useful tool for them.
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Facebook Overtakes MySpace. eMarketer, 6/18/09
In May 2009, Facebook became the most popular US social networking site.
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Small Businesses Are Taking Tentative Steps Toward Online Networking. New York Times, 6/3/09
BY choice or necessity, successful small-business owners are earnest networkers. Online networking on Facebook, Twitter, LinkedIn and newer niche sites can be instantaneous and far-reaching.
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Online Social Networking for Business: An Interview with Konstantin Guericke, Marketing VP, LinkedIn. Information Today, 5/20/09
Online social networking is a hot topic in Internet circles. These online communities claim to create networks of friends and business colleagues based on referrals from other friends and colleagues. They connect people based on who those people know rather than who they are.
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Social Networks Rescue Downsized Workers. PCWorld, 5/7/09
When you're looking for work, making the rounds at Facebook, Twitter and LinkedIn makes a difference. Real people share their social networking success stories.
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More marketers are counting on social networks. San Francisco Chronicle, 5/3/09
The Domino's YouTube incident last month provided a vivid example of why businesses and marketing experts are increasingly turning to the popular and fast-moving social networks.
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Firms Seek Profit in Twitter's Chatter. Wall Street Journal, 3/26/09
In the three years since its launch, the messaging service Twitter has attracted millions of users, but its fast growth hasn't translated into significant revenue.
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Page updated by: Nora Richardson

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