MKTG 324 New Product Development: Class Guides: Jackson Library: Stanford GSB

MKTG324 New Product Development

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This guide is designed to assist you with finding data in the following areas:

Information on Evolving Technologies, Products, and Services
Demographic and Consumer Profile Data
Industry and Competitive Landscape Research
Technology Market Information
Information on Designing and Launching New Product
Intellectual Property and Patents Information

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Information on Evolving Technologies, Products, and Services
Use these databases to find information on new products and technologies: Gartner Research: Find news analysis and research summaries on new trends and products in different industry sectors with the emphasis on technology. Select Markets, Topics, or Industries from the Research Fast Finder section on the Home page. Note the Emerging Trends and Technologies topic. Business Source Complete: In Advanced Search, enter industry terms as a subject or keywords and select "Product Review" as a document type. For general search on emerging technologies, use subjects "technological innovations", "technological forecasting", and "new products". ABI/INFORM Global: Find articles using the subject terms "technological change, "innovations", and "product development". Trendwatching.com: Access to free monthly Trend Briefing, a newsletter highlighting emerging consumer trends.
Demographic and Consumer Profile Data
American Factfinder - Search for US Census population and industry statistics through user-friendly interface. Select Economic Fact Sheet service to find statistical data by industry on national and state levels. Local Market Audience Analyst (SRDS) - Find demographic characteristics and lifestyle profile of US population broken down by DMA or county level. Also, in Analysis Research section select Market Potential Report for evaluating markets for new consumer products. Social Explorer - Create interactive maps or reports based on historical US Census data and forecasts; data breakdown from national to city level.
Industry and Competitive Landscape Research
IBISWorld - Access in-depth research on 700 industries within the NAICS classification. First Research - Access concise industry overviews, including reports for emerging industries. Mintel - Access research reports primarily on consumer-driven industries. (Valid Stanford email address required for registration) Thomson Investext (IE Browser only) - Find analysts' reports covering both industry and company information. S&P's NetAdvantage - Find *S&P Industry Surveys*, which provide industry overviews, structure and trends.
Technology Market Information
eMarketer - Find research, statistics and trend data for Internet-related activities. Forrester Research - Find research and analysis on a broad range of technology areas such as new media, computing, software, networking, telecommunications and the Internet. Gartner Research - Find analysis and market intelligence for the IT industry including a wide range of products and technologies associated with computer hardware, software, communications products, financial services, electronic business, and healthcare application software worldwide. Business Insights - Find in-depth research on several industries including technology and energy
Information on Designing and Launching New Product
Business Source Complete - Find articles using subject terms "product design'', "product management", "product launches" ABI/INFORM Global - Find articles using subject terms "product design", "product development and product introduction" Check also Jackson Library catalog under subjects "new products management", "new products". Some notable titles are: From concept to consumer: how to turn ideas into money catalog record Subject to change: creating great products and services for an uncertain world catalog record KnowThis.com - Go to Tutorials section to learn general principles on market research and product development strategies.
Intellectual Property and Patents Information
LexisNexis Academic - Click the Legal tab on top, then select Patents in the left navigation for specific patents' search. Also, use the database to find legal news articles, law review articles, and state and federal regulations. Patents - General patent guides and various databases for tracking and analyzing patents via Swain Chemistry Library. Selected Web Sites - Free patents and trademarks sites, selected by Jackson Library staff.

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