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MKTG 340 Marketing Management: Advanced Application
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Additional Reading |
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| Andreasen, A. (1985), "Backward Market Research" , Harvard Business Review, Vol. 63, Iss. 3, p. 176 |
Symantec Annual Report: 2007![[icon - PDF Document]](/images/icon-pdf.gif){kind=icon} |
| Strategic Brand Management: Chapter 2| Chapter 14 |
| Winski, J., Wentz, L. (1986), "Parker Pen: What Went Wrong?", Advertising Age, Vol. 57, No.33, p. 1. |