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MKTG 340 Marketing Management: Advanced Application
This page provides additional resources selected by your professor. New resources will be
posted on this page throughout the quarter.
Access the class site in CourseWork. ![[icon - Stanford Network]](/images/icon-su.gif){kind=icon}
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Additional Reading |
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Avondale Partners LLC: Initiating Coverage Report ![[icon - PDF Document]](/images/icon-pdf.gif){kind=icon} ![[GSB Network]](../../images/icon-gsb.gif){kind=icon} ![[icon - Password]](../../images/icon-lock.gif){kind=icon} |
| Symantec Annual Report: 2007 |
| Visa S-1 |
| Brand Momentum |
| Strategic Brand Management: Chapter 2| Chapter 8| Chapter 10 | Chapter 14 |
| Winski, J., Wentz, L. (1986), "Parker Pen: What Went Wrong?", Advertising Age, Vol. 57, No.33, p. 1. |
| Hanssens, D., Thorpe, D., Finkbeiner, C. “Marketing When Customer Equity Matters,” Harvard Business Review, May 2008 |
Page updated by: Nora Richardson
