General Economic and Demographic Information |
|
Industry and Company Information |
- OneSource's US Business Browser - offers a collection of core business information on companies and industries- news stories, corporate overviews, financial data, research reports, executive biographies, and more.
![[icon - GSB Network]](/images/icon-gsb.gif) ![[icon - Password]](/images/icon-lock.gif)
- MarketResearch.com Academic - Market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information.
- Mintel - Offers a series of market research reports covering the U.S. and European marketplace. (Valid Stanford email address required for registration.)
- Reuters Research On- Demand - Analyst reports covering both industry and company information.
- Hoover's Online - Concise company and industry profiles, and competitor information.
- S&P's NetAdvantage - Includes S&P Industry Surveys, which provide industry overviews, structure and trends.
- Key Business Ratios - Covers 800+ industries.
- Specialized Web Sites - Selected by Jackson Library staff.
- Tablebase - Find market size and share information.
|
Trade Journals and Trade Associations |
- Factiva - Provides comprehensive coverage for news articles and trade publications.
- LexisNexis Academic - Offers a full-text collection of business, company, financial, and general news information and covers many trade journals.
![[icon - Stanford Network]](/images/icon-su.gif)
- Business Source Complete - Contains full text of Journal of Marketing, Journal of Marketing Research, among others.
- ASAE Associations Directory - Guide to industry associations.
|
Technology Market Information |
- eMarketer: Market research, statistics and trend data.
- Forrester Research - Publications analyze a broad range of technology areas such as new media, computing, software, networking, telecommunications and the Internet, and project how technology trends will affect businesses, consumers, and society.
- Gartner Research - Provides in-depth analysis and market intelligence for the IT industry. Covers full range of products and technologies associated with computer hardware, software, communications products, financial services, electronic business, and healthcare application software worldwide.
|
Intellectual Property and Patents |
- Patents - General patent guides and various databases for tracking and analyzing patents via Swain Chemistry Library.
- Selected Web Sites - Free patents and trademarks sites, selected by Jackson Library staff.
|
Marketing Information |
- American Marketing Association - Good directory of marketing research companies, tutorials.
- VALS - One of the most widely cited approaches to psychographic segmentation is the VALS index, developed by SRI. You can got to this site and fill out a survey to find out your type.
- Marketing Virtual Library - Knowledge resource for market research, marketing plans, marketing strategies and more.
- AC Nielsen - Trends in different industries, consumer behavior.
- Choices 3 (CD-ROM Workstation) - Fall 2001 Release of Simmons Study of Media & Markets on buying and media habits of consumers of the US. It can be used to retrieve demographic and psychographic information about a target group.
- Ad$pender (CD-ROM Workstation) - Summary level advertising expenditures across 11 media (print and broadcast, but no Internet). The data is from 2000 to present.
- Claritas - Marketing and demographic information at the county and zip code level.
|
