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MKTG 347 Advertising and Communications Management

This page provides additional articles selected by your professor. New articles will be posted on the page throughout the quarter.

Access MKTG 347 class site in CourseWork. 

 

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April 4
Flush With New Ideas About Ads: Procter & Gamble massages its messages, usnews.com, 4/1/07 Digital Out-of-Home Posting Big Digits: McDonald's, A-B, Miller, Nickelodeon fuel industry growth, mediaweek.com, 2/25/08 Xuuk's Eye-counting Technology Mimics Google, eeTimes.com, 5/9/07
April 7
Is the Ad a Success? The Brain Waves Tell All, nytimes.com, 3/31/08 Eliot Spitzer and the Price-Placebo Effect, washingtonpost.com, 3/17/08 Face Values Applied to Love Game, BBC News, 4/9/08
April 14
Adobe Wants to Be a Player, BusinessWeek, 4/3/08 Google and Salesforce: A Tighter Bond, BusinessWeek, 4/15/08
May 2
The Mac in the Gray Flannel Suit, BusinessWeek, 5/1/08

 

Page updated by: Simone Yu

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