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Jackson Library

 

JacksonLine - May 2007

 

TMA - Country Navigator


We are pleased to announce the acquisition of Country Navigator. The new database provides links to relevant country information and learning resources so you can identify differences and receive practical instruction on applying business skills in foreign countries. Planning to meet business associates in Russia? You might like to know that business entertaining is vigorous and requires stamina on the part of the visitor and that all decisions are made by consensus. The database includes in-depth information on Culture & Lifestyle, Business Skills, Leadership Styles, Security and Travel Information for 39 countries. Students might be interested to know that TMA began - like Federal Express - as an MBA project.

 

Phew, this study room stinks!

We are sorry about the stench in some of the Library Study Rooms.  Decaying food in the garbage cans combined with poor ventilation has created a smelly situation.  Please refrain from eating in the study rooms. We ask that you confine your meals and snacks to the Student Lounge area of the library.

New Print Resource

Encyclopedia of Major Marketing Campaigns

"A diamond is forever." "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure", "Plop, plop, fizz, fizz, oh what a relief it is!"" "Zoom Zoom", Where's the Beef? and "Think Outside the Bun" are all well know advertising slogans but were they effective? The Encyclopedia of Major Marketing Campaigns covers 500 major marketing and advertising campaigns of the 20th century from an historical perspective. It focuses on products or service that changed how we view consumer brands and how and if they affected our lifestyles and if they were effective in selling the product. the publications Includes initiatives of earlier years that developed the basis for present day advertising.

 

New Audio Books - Easy listening

If you are trying to catch up on the latest business buzz and can't seem to find the time, just listen. Many popular books are now available on CD. Check out a few of the newest additions.

 

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Encyclopedia of Major Marketing Campaigns

"A diamond is forever." "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure", "Plop, plop, fizz, fizz, oh what a relief it is!"" "Zoom Zoom", Where's the Beef? and "Think Outside the Bun" are all well know advertising slogans but were they effective? The Encyclopedia of Major Marketing Campaigns covers 500 major marketing and advertising campaigns of the 20th century from an historical perspective. It focuses on products or service that changed how we view consumer brands and how and if they affected our lifestyles and if they were effective in selling the product. the publications Includes initiatives of earlier years that developed the basis for present day advertising.

 

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The Fred Factor: how passion in your work and life can turn the ordinary into the extraordinary by Mark Sanborn

In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. He is constantly going the extra mile handling the mail – and sometimes watching over the homes and people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary.

 

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Moneyball by Michael Lewis

The book had its beginnings according to Michael Lewis with an innocent question: how did one of the poorest teams in baseball, the Oakland Athletics, win so many games? This book chronicles an astonishing experiment in finding and fielding a team using research and statistics to show how some of the traditional statistics are flawed and by looking deeper and differently you can come up with a winning combination. It is a funny and insightful book on how the second poorest team in baseball made it to the top.

Journals to Browse

Jackson Library has a whole wall of interesting journals. Here are a two to whet the appetite.

 

The April 28th issue of The Economist features the cover story “When Everything Connects” a 14-page special report on the coming wireless revolution. Other pieces include “Still Separate After All These Years” a story about school and race. "The People's Republic in the Grip of Popular Capitalism" Tens of millions of Chinese are risking everything in a stock market frenzy. How will China react if things go wrong? And don't miss “Endless Summer” How the business of making blockbuster films has changed.
 

The theme of the April 2007 issue of Quality Progress is Sports. "Build a Better Fantasy Baseball Team" applies multivariate and univariate analysis to players' statistics to show which players have the potential to be the most valuable team player by Allen, Kustov and Recck. Other pieces include "NFL Teams Huddle Up Around Quality" NFL coaches use science and statistics to evaluate performance and potential by Mark Edmund and "Quality goes to College" where Quality principles and methods are being embraced by colleges and universities throughout the country.

 

Popular Books 

        

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China’s New Culture of Cool: Understanding the World’s Fastest-Growing Market by Anne Yu, Cynthia Chan, Christopher Ireland

It’s not The Chairman’s China any more. Authors Yu, Chan and Ireland take you on a tour of a Chinese economic miracle that is definitely post-Mao, highlighting the drives and desires of the Mainland’s new youth culture. Sections in the book include discussions on moving from a centralized to a market-driven economy, being an individual in the People’s Republic, emergent new types of cultural roles, changing perceptions of beauty, changing tastes in food, and modes of living and mobility.
 

Field Guide to the U.S. Economy: A Compact and Irreverent Guide to Economic Life in America by Jonathan Teller-Ellsberg, Nancy Folbre, James Heintz and The Center for Popular Economics


This fun little book, a combination of cartoon art and compact descriptions of aspects of life in America, uses just a few paragraphs to cover each topic, such as government spending, education, citizenship and diversity, the environment, investing, and labor. For example, part 2.9 covers Dangerous and Deadly Jobs, reporting “More than 5,500 workers died from injuries on the job in 2003,” and following this with a cartoon and a graph of the rate of workplace fatalities per 100,000 workers.


First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon by Darren Rovell


Remember the Cola Wars, with Coke and Pepsi locked in a titanic wrestling match? OK, but do you recall the Sports-Drink Wars? Probably not -- because Gatorade has decisively quashed every would-be rival. To quote the book jacket, “Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports-drink industry 40 years ago and has absolutely ruled it since.” Sports business reporter Darren Rovell follows the story from the university birthplace of this successful elixir to corporate sponsorship to the two triumphs that assured iconic status -- the famous post-game ‘Gatorade bath’ given to coaches everywhere and the Michael Jordan ‘Be Like Mike’ endorsement deal. If it’s “not in you”, read the book and decide if it should be.

The popular books collection consists of selected titles from the New York Times and Business Week bestseller lists and is updated monthly. Use the library catalog to find more titles.

 

 

New additions to Business Web Sites

Each month we review business websites and add the best to our Business Websites. This month's additions are:


Global Country Guides from Deloitte offers the following three reports to assist researchers in learning the basics for doing business in 60 different countries: Snapshots, Business Guides, and Human Resource Guides. Snapshots is a digest of key country facts and major economic indicators and is updated annually. Business Guides describes the most important business matters in a country, such as employment regulations, tax issues, labor relations, and the overall investment climate. Human Resource Guides helps inform businesses of personnel-related issues, such as visa requirements, national holidays, taxation, and social insurance. (Country & Trade Data > Country Data)


ViewsWire offers a series of advisory briefings covering a broad spectrum of business topics covering alliances, outsourcing, leadership, supply chain management and others. Although this is a small collection the informational briefings are free and represent expert advice on key business topics from a highly respected global consulting firm. Consider this site when you are looking for strategic and advisory guidance on one of the business topics covered in the Accenture Content Library. (Country & Trade Data > Country Data)


BNET News portal collects timely headlines from online news sites and a selection of blogs via the use of RSS feed technology. Business Updates currently provides news headlines on more than a dozen popular, narrowly defined business topics as well as news about and from 15 large corporations. (News)

 


[image-Book Cover]Jack's Favorite Quote of the Month

"When one door closes another door opens; but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us."

~Alexander Graham Bell
March 3, 1847 - August 2, 1922

 

 

Send your comments, questions, suggestions to Jan Driscoll.