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Creativity in Business
Michael Ray & Rochelle Myers
This book promotes the idea that businesses do not succeed solely on bottom line financial or corporate efficiency, but because they foster the creative spirit within their employees to solve problems imaginatively. Based on the enduring and influential elective course originated at the GSB, The book is comprised of thoughts, insights, anecdotes, exercises and real life examples of applying creativity to business.

You’ve gotta have heart : achieving purpose beyond profit in the social sector
by Cass Wheeler
There are over 1.6 million nonprofits in the United States alone - some are good and some not so good. So how can you beat out the competition and ensure that your company thrives and fulfills its purpose? Wheeler offers practical, honest and thoughtful advices based on his own experiences. He spells out the leadership and managment skills that will help employees, volunteers and board members excel at their jobs. Find advice on branding, tag lines, advertising, fund-raising, social networking. and more.
Career Corner HD62.6 .W49 2009
How were the first and only known American civilians killed in the continental United States during
World War II?
Answer:
Mrs. Elsie Mitchell and five neighborhood children were killed while attempting to drag a Japanese balloon out of the woods. The balloon was armed, and it exploded soon after they began moving it.

JacksonLine - May 2009

Memorial Day - May 25th
This stone wall is part of the World War II Memorial on the Washington Mall in Washington DC.
Why do students love Capital IQ?
Capital IQ
offers students a combination of global private and public market and technology data. The Capital IQ platform provides you with:
- Comprehensive information on 58,000 public companies, 1,550,000 private companies and 1,963,000 professionals worldwide.
- Tools for financial statement and comparables analysis, financial modeling, sector analysis, and charting.
- Screening and targeting tools to identify potential investments, investors, buyers, acquisitions, sales prospects and strategic partners.
- Pipeline tracking with "Six Degrees of Separation" tools that helps you understand business relationships.
- High-level market analysis of industries, financial markets, and regional economies.
Take advantage of your access to this powerful tool for your research now! It won't be available after graduation or during the summer months. Find out why so many love Capital IQ.
Where can I find?
When you have questions our FAQ will quickly point you to resources that will help you find an answers. Located on the library home page this "Where Can I Find" FAQ box you will get the answer to such questions as:
- Where can I find company information for my job interview?
- Where can I find information about Black-Scholes?
- Where can I find information on foreign direct investment?
- How do I find data on consumer demographics and buying behavior?
- Where can I find time series of U.S. economic statistics?
It is a great little tool that will save you lots of time. Give the FAQ a try next you have a question.
Yummy Stuff
Have you been yearning for that perfect hot dog? It is all in the snap according to Susan Dyer Reynolds. Check out her Fab Five… All-beef hot dogs in this issue of “Yummy Newsletter”. Summer is just around the corner and what could be better than the perfect dog.
- Happy Hound - a East Coast-style West Coast hot dog with super snappy, natural-casing all-beef wiener
15899 Los Gatos Blvd., Los Gatos, 408-358-2444 - Top Dog - top-quality kosher-style frankfurters — juicywith an excellent snap.
2534 Durant Ave. (between Bowditch and Telegraph), Berkeley,
510-843-5967849 - What’s Up Dog - organic, grass-fed beef wiener grilled so the skin is caramelized and crunchy but the inside remains moist.
Various locations (San Francisco and Newark), 415-776-DOGS (3647) - Underdog - Almost everything is organic at this establisment. The best dog on their extensive meat and veggie sausage menu is made by Let’s Be Frank, a small, local company with recipes crafted by Sue Moore, former “meat forager” for the renowned Chez Panisse.
1634 Irving St. (between 17th and 18th), San Francisco,
415-665-8881 - Kasper’s - an East Coast-style steamer in a steamed bun. The bun-to-dog ratio is more dog than bun has a good, mild flavor and a great snap. 2 Theater Square, Orinda, 925-253-0766
Let’s Be Frank at Crissy Field’s Warming Hut would have taken her top honor but they are only open weekends.
Popular Business Book Shelf
Read the latest business books from the New York Times and Business Week best sellers list. New titles are added monthly. Four of this month's additions:

Alibaba: The Inside Story Behind Jack Ma and the Creation of the World’s Biggest Online Marketplace
by Shiying Liu
No flying carpets here. In fact, this is a close look at the multibillion-dollar company Alibaba.com -- often called “China’s eBay” -- and the inspirational story of the man who created it. Authors Liu Shiying and Martha Avery describe the rise to prominence of Jack Ma, named by Barron’s as one of the world’s top CEOs in 2008, from humble origins during Mao’s Cultural Revolution to the new China, where he developed the entrepreneurial instincts that have propelled him to billionaire status. Alibaba.com has exploded from an initial investment of $60,000 in 1999 to become the world’s largest business-to-business site. Prepare to be inspired. HF5478.L58 2009

Online Social Networking on Campus: Understanding What Matters in Student Culture by Ana M. Martinez Aleman, and Katherine Lynk Wartman
In an era of online spaces such as Facebook, Instant Messenger and Live Journal, college students are turning to these resources as a social medium. Inevitably this presents students with decisions about social propriety, self disclosure and acceptable behavior. This book aims to give professional guidance to college and university administrators and policy makers. It chronicles how college students are using online sites to explore and make sense of their own identities. LA229.M345 2009

Inside the Fed: Monetary Policy and Its Management, Martin Through Greenspan To Bernanke by Stephen H. Axilrod
Stephen Axilrod worked for 34 years at the Board of Governors of the Fed and he offers a unique perspective on the inner workings of the powerful Federal Reserve System over the last half century, based on personal observations of every Fed chairman since 1951. His discussion focuses on the personalities of the chairmen and their capacity for leadership. The book, for example, details Arthur Burns’ response to pressure from the White House, Paul Volcker’s radical shift to an anti-inflationary policy at the end of the ‘70s, the crisis in confidence provoked by Alan Greenspan’s famous 1996 comment on ‘irrational exuberance’, and more. Learn the inner twists and turns of what is arguably our nation’s most powerful institution. HG501.A95 2009

The Hero’s Journey: Joseph Campbell on His Life and Work
Mythologist and storyteller Joseph Campbell? Yes,THAT Joseph Campbell? As anyone who has read or seen Campbell knows, his prodigious knowledge, storytelling skills and psychological insights, drawn from decades of research, speak to how we live our lives, conduct business and communicate our values. This book interweaves conversations between the late Professor Campbell and people he inspired and his own autobiographical account. Read how the lad who used to sneak away to chat with Native Americans in Buffalo Bill’s Wild West Show evolved into the world’s best known mythologyscholar. BL303.6.C35 A3 2003
Business Websites
Reviewed and selected by Jackson Library staff, these sites include relevant information at no chargealthough some may require free registration. A few of the latest entries are:
Alacra Pulse is a technology platform that extracts key business and financial events from traditional news and alternative media/blog sources.
Cogmap is an organization chart wiki that lets you see, edit, create organization charts for companies online.
FirstRain is a search and analytics application that combines information on companies, ecosystems and business topics with proprietary tagging and filtering.
Hitwise ranks top websites, search engines, social networking sites, travel sites and more.
IDEA: Interactive Financial Report Viewer contains SEC's annual reports
Jack's Favorite Quote of the Month
“Failure is a detour, not a dead-end street.”
~Zig Zigler ~
Send your comments, questions, suggestions to
Jan
Driscoll.
