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Communications Workshop: Additional Reading

 

Storytelling for Professional Speaking Success" offers a simple yet powerful structure for story content plus hands-on practice in delivery, with peer and instructor feedback, to take your storytelling skills to new heights. The format accommodates scenarios such as professional networking for a promotion or new position, selling an idea or service, and starting up a company. The workshop also provides a framework to develop your story repertoire and delivery for lifelong learning and results.

Selected Articles

Additional reading material has been selected by Jackson Library Staff. Due to contractual arrangements, access to some articles may be restricted to the Stanford community, and subscribers of the "Library Databases" offered through the GSB Alumni's Lifelong Learning Program. Inclusion below does not imply University endorsement of the ideas expressed.

Leadership Storytelling. Leadership Excellence Apr. 2005
The article focuses on the importance of storytelling in effective leadership. If one is trying to improve conditions at one's company, to rally the troops to work harder and longer, or to communicate a complex idea in a clear and powerful way, the solution is to tell stories.
View article  

Happy Tales: The CEO as Storyteller. Working Knowledge July 2003
If you want to motivate your employees, tell them a story, but not just any story. A Harvard Business Review conversation with screenwriting coach Robert McKee.
View article

The Narrative Angle. Knowledge Management Mar. 2002
In the first of a series of exclusive previews, Steve . Denning shares the first chapter of his new book, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations.
View article

Once Upon a Time.Knowledge Review Second Quarter 2002
Stories help managers deliver direction, information, and inspiration to their colleagues more powerfully than a pure logical argument. That's a special power to have in a world where managing change and innovation are central to business success.
View article

Selected Books

	Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations by Steven Denning. Boston : Butterworth-Heinemann, c2001 HD30.3 .D46 2001
	Storytelling in Organizations by John Seely Brown. Elsevier Butterworth-Heinemann, 2005. HD30.3 .S765 2005

Selected Websites

Storytelling: Passport to the 21st century

Telling Tales: a Harvard Business School case study

Selected Video

Corporate legends and lore: the power of storytelling as a management tool. Peg Neuhauser. Stanford Alumni Association, c1993. Media Center Video 173

 

 

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