Lifelong Learning Faculty Seminars - Additional Reading: Jackson Library: Stanford GSB

Stanford GSB Alumni Lifelong Learning: Events & Programs

Lifelong Learning Faculty Seminars: Additional Reading

Tuesday, October 11, 2005
"Sports Business Management"

George Foster, Paul L. and Phyllis Wattis Professor of Management

The sports industry attracts talented executives, both from within it's leagues, clubs, sponsors, media and from other industries. Professor George Foster will examine major areas of sports business management where there are similarities and differences with management in other industries. Examples are drawn from sporting industries throughout the world. The discussion will cover management practices at the team sport level --NFL, MLB, NBA, NHL, and EPL--and in individual sports such as tennis and golf.

Selected Articles

Additional reading material has been selected by Jackson Library Staff. Due to contractual arrangements, access to some articles may be restricted to the Stanford community, and subscribers of the "Library Databases" offered through the GSB Alumni's Lifelong Learning Program. Inclusion below does not imply University endorsement of the ideas expressed.

Sideline Business. Workforce Management August 2005
USC football coach Pete Carroll loses nearly his entire workforce every four years. And like any corporate leader, he knows his head will be on the chopping block if his people don't produce results.
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Leadership as Layup? Lessons from Basketball. Wall Street Journal Online March 2005
Last October, Tim Jeffries, chief operating officer of a small Scottsdale, Ariz., firm that develops and markets mobile accessories, found himself in an unlikely place in search of management tips: Cameron Indoor Stadium, home of Duke University's men's basketball team.
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Running a company: Nike CFO Blair speaks. The Wharton Journal January 2005
Don Blair, current VP, CFO and Corporate Treasurer of Nike, Inc., entertained an enthusiastic audience with some of the lessons on leadership that he has learned throughout his career.
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From "Acing the Test" to "Touching Base": The Sports Metaphor in the Classroom. Business Communications Quarterly December 2003
The use of sports metaphors to convey business lessons both within and outside the classroom is a common phenomenon. The sports metaphor, however, is prone to misuse and can often inadvertently exclude large segments of the student population.
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Turning $500 Into A $573 Million NFL Team. Forbes August 2003
In 1925, bookie Timothy Mara decided against investing $500 in the career of heavyweight boxer Gene Tunney, instead pumping the cash into the new New York Football Giants, named for the baseball team at the time.
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Coaching your employees: applying sports analogies to business. Executive Development March 1995
Discusses nine successful managers; most are coaches or managers in various sports. Each has a recipe for getting the most out of people. These principles are then applied to the world of business in a section titled: "Implications for practicing managers".
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Selected Books

	From the Ballfield to the Boardroom: Management Lessons from Sports by Brian Goff. Praeger, 2005 HD31 .G588 2005
	The Business of Sports - Cases and Text on Strategy and Management. by George Foster, Stephen A. Greyser and Bill Walsh. Mason OH: Thomson/ South-Western, c2006 GV716 .F678 2006

Selected Websites

GSB-Visiting Leaders

Library of Congress-The Business of Baseball