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Lifelong Learning Faculty Seminars: Additional Reading
Thursday, March 2, 2006
"Dynamics Customization: Products, Services and Business Structures "
Haim Mendelson, Kleiner Perkins Caufield & Byers Professor of Electronic Business and Commerce, and Management; Codirector of Strategic Uses of Information Technology Executive Program
Advances in Information Technology have enabled the dynamic customization of a variety of products and services. What does that mean for the organizations that need to deliver them? Professor Mendelson will discuss how firms can respond to these market pressures by changing their business and information architectures. He will highlight trends that drive these phenomena and their impact on firms, value chains and industries.
Selected Articles
Additional reading material has been selected by Jackson Library Staff. Due to contractual arrangements, remote access is only available to the current Stanford community and the subscribers of the "Library Databases" offered through the GSB Alumni's Lifelong Learning Program. Other access is limited to onsite at Jackson Library. Inclusion below does not imply University endorsement of ideas expressed.
Here's exactly what you wanted. CNN July 2005 When Elizabeth Street in New York emerged as a hipster shopping mecca a few years ago, it seemed likely to follow a certain pattern.
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Customization Goes Into Overdrive. Optimize March 2005 Each time you visit Amazon.com, the Web site makes surprisingly accurate suggestions of products you might find interesting. The company has developed its entire IT infrastructure and operational processes around microcustomization as a tool to meet its strategic objectives. You might not think of it this way, but Amazon.com is a microcustomization master.
View article ![[icon - Stanford]](/jacksonlibrary/images/icon-su13.gif "Accessible only from Stanford network"){kind=icon}
A Mass Market of One As custom online ordering moves into the mainstream, Web merchants learn to fine-tune their trade. Business Week December 2002 From colored bits of candy to hockey sticks and complex plastics, lots of items are now being tailored to individual desires. This is part of a continuing industrial evolution - from mass production to mass customization. The result is the mass market of one. And the Web is helping to bring it about.
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Selected Books
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Markets of One: Creating Customer-Unique Value through Mass Customization edited with an introduction by James H. Gilmore and B. Joseph Pine II. Harvard Business School Press, c2000 |
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Pathways to Agility: Mass Customization in Action
by John D. Oleson. Wiley, c1998 |
Selected Websites