The Library

Research

Mintel
Research reports primarily on consumer-driven industries in U.S. and Europe. (Valid Stanford email address required for registration)

Local Market Audience Analyst (SRDS)
Platform for creating customized reports on demographic, lifestyle, or psychographic characteristics of U.S. population for all DMAs or U.S. counties. Includes PRIZM segment reports.

Social Explorer
Tools for creating custom reports and interactive maps for demographic data. Data sources include Census data and projections from the Community Surveys

Sourcebook America
Access in Trader's Pit of the Library
Find data on population, households, families, race, income, spending potential, and much more. Indexed by ZIP code or by County.

Books

Check the library catalog for additional titles.

Market Segmentation
Malcolm McDonald and Ian Dunbar
Provides a structured, no-nonsense approach to market segmentation.
Find it @ Business Library

Why we buy : the science of shopping
Paco Underhill
Based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets.
Find it @ Business Library

Sampling techniques
William G. Cochran
Demonstrates a wide range of sampling methods now in use by governments, in business, market and operations research, social science, medicine, public health, agriculture, and accounting. Find it @ Business Library

Market segmentation:using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior
by Art Weinstein
Find it @ Business Library

The art of asking questions
by Stanley Le Baron Payne
Find it @ Business Library

jackepearce.com - Blog
Marketing blog dedicated to understanding "Generation C"

comScore Voices - Blog
Statistics and surveys

estrategy - Blog
Information about online behavior

Surveys of Consumers Current and historical data from the Reuters/University of Michigan Surveys of Consumers.