Market Research: Program in Innovation and Entrepreneurship: The Library: Stanford GSB

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Market research looks into different aspects of a business environment. The research asks questions about competitors, market structure, government regulations, economic trends, technological advances, and other factors that impact a business. Use the following resources for analysis.

Description	Resource
Market Research	Market Research.com Reports by Packaged Facts (consumer goods), Kalorama Information (health science), Specialists in Business Information, Simba Information (media industry), Executive Summaries, and MarketLook Reports.
	eMarketer The latest research, statistics and trend data in IT. The Core Reports use information compiled from major research companies, associations and government agencies.
	Mintel For current Stanford community Offers a series of market research reports covering the US and European marketplace. Each report combines data & analysis of the competitive landscape, market-share analysis, demographic issues and consumer profiles. (Valid Stanford email address required for registration)
	Frost & Sullivan Healthcare Knowledge resource for market research, marketing plans, marketing strategies and more
	AC Nielsen - Trends in different industries, consumer behaviour
Demographics	Local Market Audience Analyst Consumer market research tool that delivers demographic, segmentation, and targeting data for consumer marketers
	Sourcebook America Access in Trader's Pit of the Library Data on population, households, families, race, income, spending potential, and much more. Indexed by ZIP code and by County.
	Census Data U.S. Census Bureau site, offering social, demographic, and economic information. Includes Statistical Abstract of the U.S. Note: Free resource, open to all
	Social Explorer Describes the demography of the U.S. through the use of interactive maps and reports.
Hi Tech	Gartner Research For current Stanford community- Sunet ID required Analyst reports covering the IT industry.
	Forrester Research For current Stanford community Technology trends covering media, computing, software, networking, telecommunications, the Internet, and consumer technologies. Includes Jupiter contents. Our subscription includes analyst reports only. Forrester View and Forecast reports are not included.