Product Research: Program in Innovation and Entrepreneurship: The Library: Stanford GSB

PRIE: Product Research

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Product Research | Market Research | Industry Research

Use the following databases to evaluate products and their potential.

Description	Resource
Research	TableBase Choose Advance Search, Market Share tab, Marketing as your search term
	ABI/INFORM Global Find articles using the subject terms "technological change, "innovations", or "product development and product introduction", or "product design".
	Business Source Complete Find articles. Try the following subject terms: "technological innovations", "technological forecasting", "new products", "product design", or "product launches".
	Gartner Research Find news analysis and research summaries on new trends and products in different industry sectors with the emphasis on technology. Note the Emerging Trends and Technologies topic.

Patent Searching	Derwent Innovations Index - via Web of Science Comprehensive database of patents back to 1968 Patent Search Tutorial Tips, Tricks, and Observations created by the biodesign student group to guide your search.
Journals	The three journals listed here deal with different aspects of health/medical products and technologies. To search for an article of interest check Windhover websit e. Type in your search term (you must temporarily allow pop-ups) Sort the list by publication. There is no electronic access to these articles. START-UP - reports on university tech transfer licensing. Industries covered: pharmaceuticals, biotechnology, hospital supply, medical equipment & devices, and in vitro diagnostics. Periodical shelves IN VIVO - premier strategic business resource for the biopharma, med-tech, diagnostics and hospital supply industries. Periodical shelves Medtech Insights - covers medical technologies impacting the spectrum of surgical, orthopedic, cardiovascular, and other markets. Written and edited by industry participants and experts. Location: Periodical Shelves
Websites	Trendwatching.com Free monthly Trend Briefing, a newsletter highlighting emerging consumer trends. KnowThis.com General principles on market research and product development strategies described in Tutorials section.
Books	Search Busienss Library Catalog by subjects: "new products management", "new products". A sample of some interesting titles in our collection are: Innovation tournaments : creating and selecting exceptional opportunities by Christian Terwiesch, Karl T. Ulrich. Find it @ Business Library Subject to change : creating great products and services for an uncertain world by Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens Find it @ Business Library Design is how it works : how the smartest companies turn products into icons by Jay Greene Find it @ Business Library

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