Product and Market Research: Summer Institute for Entrepreneurship: Summer Institute: Jackson Library: Stanford GSB

Summer Institute for Entrepreneurship: Product and Market Research

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Use the following databases to evaluate products and their potential markets.

Description	Resource
Product Research	TableBase Choose Advance Search, Market Share tab, Marketing as your search term
	ABI/INFORM Global Do a keyword search for product introduction and /or business description
	Business Source Complete Do a keyword search for new products and the product name or description

	The three journals listed here deal with different aspects of health/medical products and technologies. To search for an article of interest check Windhover websit e. Type in your search term (you must temporarily allow pop-ups) Sort the list by publication. There is no electronic access to these articles. START-UP - reports on university tech transfer licensing. Industries covered: pharmaceuticals, biotechnology, hospital supply, medical equipment & devices, and in vitro diagnostics. Periodical shelves IN VIVO - premier strategic business resource for the biopharma, med-tech, diagnostics and hospital supply industries. Periodical shelves Medtech Insights - covers medical technologies impacting the spectrum of surgical, orthopedic, cardiovascular, and other markets. Written and edited by industry participants and experts. Periodical Shelves

Market research looks into different aspects of a business environment. The research asks questions about competitors, market structure, government regulations, economic trends, technological advances, and other factors that impact a business. Use the following resources for analysis.

Description	Resource
Market Research	MarketResearch.com Academic Market research reports from leading sourcesBusiness Information. Reports range from 20 to 400 pages in length and contain charts, tables, graphs and key facts about the topic area Some reports are "embargoed" for a 12 month period.
	eMarketer The latest research, statistics and trend data in IT. The Core Reports use information compiled from major research companies, associations and government agencies.
	Mintel Offers a series of market research reports covering the US and European marketplace. Each report combines data & analysis of the competitive landscape, market-share analysis, demographic issues and consumer profiles. Current Stanford students, faculty, staff and authorized visiting scholars only (Valid Stanford email address required for registration)
	Local Market Audience Analyst Consumer market research tool that delivers demographic, segmentation, and targeting data for consumer marketers
	Marketing Virtual Library - Knowledge resource for market research, marketing plans, marketing strategies and more


	AC Nielsen - Trends in different industries, consumer behavior
	Demographics USA County Edition Reference (ALPHABETICAL SUBJECT SECTION: MARKET RESEARCH) HC110.C6 S85