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Summer Institute for Entrepreneurship: Product and Market Research
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Home | Industry | Product | Investment l New Business l Presentations
Use the following databases to evaluate products and their potential markets.
| Description |
Resource |
|---|---|
TableBase |
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ABI/INFORM Global |
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Business Source Complete |
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FactivaFull-text newspapers, trade journals, and newswires for products |
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Journals |
START-UP - reports on university tech transfer licensing. Industries covered: pharmaceuticals, biotechnology, hospital supply, medical equipment & devices, and in vitro diagnostics.
IN VIVO - premier strategic business resource for the biopharma, med-tech, diagnostics and hospital supply industries. Periodical shelves
Medtech Insights - covers medical technologies impacting the spectrum of surgical, orthopedic, cardiovascular, and other markets. Written and edited byndustry participants and experts. Periodical Shelves
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Market research looks into different aspects of a business environment. The research asks questions about competitors, market structure, government regulations, economic trends, technological advances, and other factors that impact a business. Use the following resources for analysis.
| Description |
Resource |
|---|---|
MarketResearch.com Academic
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eMarketerThe latest research, statistics and trend data in IT. The Core Reports use information compiled from major research companies, associations and government agencies, and the eStat |
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Forrester ResearchPublications analyze a broad range of technology areas such as new media, computing, software, networking, telecommunications and the Internet, and project how technology trends will affect businesses, consumers, and society. Current Stanford students, faculty, and staff only - Students must come into the library to register |
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MintelOffers a series of market research reports covering the US and European marketplace. Each report combines data & analysis of the competitive landscape, market-share analysis, demographic issues and consumer profiles. Current Stanford students, faculty, staff and authorized visiting scholars only (Valid Stanford email address required for registration) |
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Choices 3 (CD-ROM Workstation) - Fall 2001 Release of Simmons Study of Media & Markets on buying and media habits of consumers of the US. It can be used to retrieve demographic and psychographic information about a target group. |
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Ad$pender (CD-ROM Workstation) - Summary level advertising expenditures across 11 media (print and broadcast, but no Internet). The data is from 2000 to present. |
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Marketing Virtual Library - Knowledge resource for market research, marketing plans, marketing strategies and more |
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AC Nielsen - Trends in different industries, consumer behavior |
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The Lifestyle Market Analyst:
A reference guide for consumer market analysis |
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| Media Market Guide |
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Demographics USA County Edition |
