Product and Market Research: Summer Institute for Entrepreneurship: Summer Institute: The Library: Stanford GSB

Summer Institute for Entrepreneurship: Product and Market Research

2011 SIE | Consumer Research | Venture Capital & Private Equity | Product & Market Research | Industry Research

Evaluate products and their potential markets.

Description	Resource
Research	TableBase Choose Advance Search, Market Share tab, Marketing as your search term
	ABI/INFORM Global Find articles using the subject terms "technological change, "innovations", or "product development and product introduction", or "product design".
	Business Source Complete Find articles. Try the following subject terms: "technological innovations", "technological forecasting", "new products", "product design", or "product launches".
	Gartner Research Find news analysis and research summaries on new trends and products in different industry sectors with the emphasis on technology. Note the Emerging Trends and Technologies topic.
	MarketResearch.com Academic Reports by Packaged Facts (consumer goods), Kalorama Information (health science), Specialists in Business Information, Simba Information (media industry), Executive Summaries, and MarketLook Reports.
	Lux Research For current Stanford community; Not to be redistributed to any 3rd party. Market research reports, company information, etc., for following industries: nanomaterials, solar, alternative power & energy storage, water, bIofuels & biomaterials, targeted delivery, green building. Note: 4 simultaneous users
	Alternative Energy eTrack For current Stanford community News, deal information, company profiles, and reports.

Journals	The three journals listed here deal with different aspects of health/medical products and technologies. To search for an article of interest check Windhover websit e. Type in your search term (you must temporarily allow pop-ups) Sort the list by publication. There is no electronic access to these articles. START-UP - reports on university tech transfer licensing. Industries covered: pharmaceuticals, biotechnology, hospital supply, medical equipment & devices, and in vitro diagnostics. Periodical shelves IN VIVO - premier strategic business resource for the biopharma, med-tech, diagnostics and hospital supply industries. Periodical shelves Medtech Insights - covers medical technologies impacting the spectrum of surgical, orthopedic, cardiovascular, and other markets. Written and edited by industry participants and experts. Location: Periodical Shelves
Websites	Trendwatching.com Free monthly Trend Briefing, a newsletter highlighting emerging consumer trends. KnowThis.com General principles on market research and product development strategies described in Tutorials section.
Books	Search Busienss Library Catalog by subjects: "new products management", "new products". A sample of some interesting titles in our collection are: Innovation tournaments : creating and selecting exceptional opportunities by Christian Terwiesch, Karl T. Ulrich. Find it @ Business Library Subject to change : creating great products and services for an uncertain world by Peter Merholz, Brandon Schauer, David Verba, Todd Wilkens Find it @ Business Library Design is how it works : how the smartest companies turn products into icons by Jay Greene Find it @ Business Library

Market research looks into different aspects of a business environment. The research asks questions about competitors, market structure, government regulations, economic trends, technological advances, and other factors that impact a business. Use the following resources for analysis.

Description	Resource
Market Research	eMarketer The latest research, statistics and trend data in IT. The Core Reports use information compiled from major research companies, associations and government agencies.
	Mintel Offers a series of market research reports covering the US and European marketplace. Each report combines data & analysis of the competitive landscape, market-share analysis, demographic issues and consumer profiles. Current Stanford students, faculty, staff and authorized visiting scholars only (Valid Stanford email address required for registration)
	Local Market Audience Analyst Consumer market research tool that delivers demographic, segmentation, and targeting data for consumer marketers
	Marketing Virtual Library - Knowledge resource for market research, marketing plans, marketing strategies and more
AC Nielsen - Trends in different industries, consumer behavior	Demographics USA County Edition Reference (ALPHABETICAL SUBJECT SECTION: MARKET RESEARCH) HC110.C6 S85