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Summer Institute for Entrepreneurship: Product and Market Research
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SI Home | Venture Capital & Private Equity | Product & Market Research | Industry Research
Use the following databases to evaluate products and their potential markets.
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TableBase |
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ABI/INFORM Global |
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Business Source Complete |
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The three journals listed here deal with different aspects of health/medical products and technologies. To search for an article of interest check Windhover website. Type in your search term (you must temporarily allow pop-ups) Sort the list by publication. There is no electronic access to these articles. START-UP - reports on university tech transfer licensing. Industries covered: pharmaceuticals, biotechnology, hospital supply, medical equipment & devices, and in vitro diagnostics. Periodical shelves IN VIVO - premier strategic business resource for the biopharma, med-tech, diagnostics and hospital supply industries. Periodical shelves Medtech Insights - covers medical technologies impacting the spectrum of surgical, orthopedic, cardiovascular, and other markets. Written and edited by industry participants and experts. Periodical Shelves
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Market research looks into different aspects of a business environment. The research asks questions about competitors, market structure, government regulations, economic trends, technological advances, and other factors that impact a business. Use the following resources for analysis.
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Resource |
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Market research reports from leading sourcesBusiness Information. Reports range from 20 to 400 pages in length and contain charts, tables, graphs and key facts about the topic area Some reports are "embargoed" for a 12 month period. |
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The latest research, statistics and trend data in IT. The Core Reports use information compiled from major research companies, associations and government agencies. |
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Offers a series of market research reports covering the US and European marketplace. Each report combines data & analysis of the competitive landscape, market-share analysis, demographic issues and consumer profiles. Current Stanford students, faculty, staff and authorized visiting scholars only (Valid Stanford email address required for registration) |
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Consumer market research tool that delivers demographic, segmentation, and targeting data for consumer marketers |
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Marketing Virtual Library - Knowledge resource for market research, marketing plans, marketing strategies and more |
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AC Nielsen - Trends in different industries, consumer behavior |
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Demographics USA County Edition |
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