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Summer Institute for Entrepreneurship: Product and Market Research

 

Home | Industry | Product | Investment l New Business l Presentations

 

 

Use the following databases to evaluate products and their potential markets.

 

Description


Resource

Product Research



Hoovers

TableBase
 Product sales, in tabular form

ABI/INFORM Global
Do a keyword search for product introduction and /or business description

Business Source Complete
Do a keyword search for new products and the product name or description
Factiva

Full-text newspapers, trade journals, and newswires for products

Journals

START-UP - reports on university tech transfer licensing. Industries covered: pharmaceuticals, biotechnology, hospital supply, medical equipment & devices, and in vitro diagnostics.
Periodical shelves

 

IN VIVO - premier strategic business resource for the biopharma, med-tech, diagnostics and hospital supply industries. Periodical shelves


Medtech Insights - covers medical technologies impacting the spectrum of surgical, orthopedic, cardiovascular, and other markets. Written and edited byndustry participants and experts. Periodical Shelves

 

 

Market research looks into different aspects of a business environment. The research asks questions about competitors, market structure, government regulations, economic trends, technological advances, and other factors that impact a business. Use the following resources for analysis.

 

Description

Resource

Market Research



MarketResearch.com Academic [icon - GSB Network]

Market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information. With reports ranging from 20 to 400 pages in length and containing charts, tables, graphs and key facts about the topic area  Some reports are "embargoed" for a 12 month period.
eMarketer 

The latest research, statistics and trend data in IT.  The Core Reports use information compiled from major research companies, associations and government agencies, and the eStat

Forrester Research

Publications analyze a broad range of technology areas such as new media, computing, software, networking, telecommunications and the Internet, and project how technology trends will affect businesses, consumers, and society.

Current Stanford students, faculty, and staff only - Students must come into the library to register

Mintel

Offers a series of market research reports covering the US and European marketplace.  Each report combines data & analysis of the competitive landscape, market-share analysis, demographic issues and consumer profiles.

Current Stanford students, faculty, staff and authorized visiting scholars only (Valid Stanford email address required for registration)

Choices 3 (CD-ROM Workstation) - Fall 2001 Release of Simmons Study of Media & Markets on buying and media habits of consumers of the US. It can be used to retrieve demographic and psychographic information about a target group.

Ad$pender (CD-ROM Workstation) - Summary level advertising expenditures across 11 media (print and broadcast, but no Internet). The data is from 2000 to present.

Marketing Virtual Library - Knowledge resource for market research, marketing plans, marketing strategies and more

AC Nielsen - Trends in different industries, consumer behavior

The Lifestyle Market Analyst: A reference guide for consumer market analysis
Reference (ALPHABETICAL SUBJECT SECTION: MARKET RESEARCH)
HF5415.33.U6 L54

Media Market Guide
Reference (ALPHABETICAL SUBJECT SECTION: ADVERTISING)
Periodical

Demographics USA County Edition
Reference (ALPHABETICAL SUBJECT SECTION: MARKET RESEARCH)
HC110.C6 S85