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Research Guides: Advertising Industry
Best bets for starting your research:
GSB Network
Stanford Network
Login Required
| Information | Source |
|---|---|
Industry Overviews |
Plunkett Research Online
|
Standard & Poor's NetAdvantage
|
|
News and Journal Articles |
ABI/INFORM Global
|
Business Source Complete
|
|
Advertisers and Agencies |
100 Leading National Advertisers 2007
|
LexisNexis Advertising Red Books (Latest on Reference: Advertising) • catalog record |
|
BtoB's Online Directory: Advertising & PR AgenciesContains Interactive Agencies, Multi-Media Agencies, PR Agencies listings. |
|
Ad Expenditures |
Ad$pender (CD-ROM Workstation) Summary level advertising expenditures by companies across 11 media includes data from 2000 to present. |
100 Leading National Advertisers 2007
|
|
Ad Images/Prints |
Ad*AccessImages and accompanying information for over 7,000 advertisements printed in U.S. and Canadian newspapers, 1911-1955 |
Adflip.comAn archive of classic print ads, 1940-2001 |
|
The Advertising ArchivesOld adverts, nostalgic illustrations, classic posters and vintage magazines, from the start of the Victorian era to early years of the 21st century |
|
The Emergence of Advertising in AmericaOver 9,000 images and information covering 1850-1920 |
|
Ad Rates |
Gale Directory of Publications and Broadcast Media (Reference: Bibliographies
Section) |
MRI+ (requires free registration)
|
|
Media Audiences |
Choices 3 (Simmons Market Research Bureau) (CD-ROM Workstation) Features consumer buying and media behavior. |
Association |
American Advertising Federation |
Not finding what you need? Ask a Librarian or call the Information Desk at (650) 723-2163.
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