Jackson Library

Plunkett Research Online

Select "Advertising, Branding & Marketing" industry research center.

Standard & Poor's NetAdvantage

Includes stock and bond guides and reports, mutual funds, dividend records, industry surveys, and much more.

News and Journal Articles

ABI/INFORM Global

Business Source Complete

Advertisers and Agencies

100 Leading National Advertisers 2007

From AdAge.com. Features 100 Leading National Advertisers with comprehensive ad spending estimates for top 100 ad spenders.

BtoB's Online Directory: Advertising & PR Agencies

Contains Interactive Agencies, Multi-Media Agencies, PR Agencies listings.

Ad Expenditures

Ad$pender (CD-ROM Workstation)

Summary level advertising expenditures by companies across 11 media includes data from 2000 to present.

100 Leading National Advertisers 2007

From AdAge.com. Features 100 Leading National Advertisers with comprehensive ad spending estimates for top 100 ad spenders.

Ad Images/Prints

Ad*Access

Images and accompanying information for over 7,000 advertisements printed in U.S. and Canadian newspapers, 1911-1955

Adflip.com

An archive of classic print ads, 1940-2001

The Advertising Archives

Old adverts, nostalgic illustrations, classic posters and vintage magazines, from the start of the Victorian era to early years of the 21st century

The Emergence of Advertising in America

Over 9,000 images and information covering 1850-1920

Ad Rates

Gale Directory of Publications and Broadcast Media (Reference: Bibliographies Section) 
• catalog record

MRI+ (requires free registration)

From Mediamark Research. Select Top-Line Reports.

Media Audiences

Choices 3 (Simmons Market Research Bureau) (CD-ROM Workstation)

Features consumer buying and media behavior.

Association

American Advertising Federation