Advertising Industry: Research Guides: Jackson Library: Stanford GSB

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Research Guides: Advertising Industry

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Industry Overviews
Standard & Poor's NetAdvantage Go to "Industry Surveys" and select "Advertising". Statistics include top sectors by ad spending, top companies by ad spending, ad spending breakdown by medium, world internt usage, key countries advertising forecasts. Industry profile and trends include top world agency brands and top interactive agencies.
News and Journal Articles
Factiva Full-text newspapers, trade journals, and newswires. Includes Wall Street Journal (Jun 13, 1979-) Business Source Complete Full-text business journals, including Harvard Business Review as well as EIU, ICON reports.
Advertisers and Agencies
*Advertising Red Books* (Latest on Reference: Advertising) Directory of advertisers, advertising agencies, and international advertisers & agencies. catalog record AdAge.com's Datacenter (Stanford users may inquire about login at Jackson's Information Desk.) Featuring: top U.S. marketers top U.S. media companies world's top agency companies key digital properties and services of top U.S. media companies, portal/search companies, and agency holding companies BtoB's Online Directory: Advertising & PR Agencies Featuring: Interactive Agencies Multi-Media Agencies PR Agencies listings
Ad Spending
Ad$pender (CD-ROM Workstation) Advertising expenditures at the national level by companies across 11 media includes data from 2000 to the present. AdAge.com's 100 Leading National Advertisers 2009 (Stanford users may inquire about login at Jackson's Information Desk.) Featuring U.S. ad spending, division sales, personnel, brands and agencies.
Ad Images/Prints
Business WebSites: Advertising: Advertisement Images
Ad Rates
*SQAD Media Market Guide* (Local Edition) Quarterly periodical with TV, radio, newspaper, magazine advertising rates. *Gale Directory of Publications and Broadcast Media* (Reference: Bibliographies) catalog record MRI+ From Mediamark Research. Select Top-Line Reports.
Media Audiences
Choices 3 (CD-ROM Workstation) Features consumer buying and media behavior. From Simmons Market Research Bureau.
Association
American Advertising Federation

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