Research Guides - Case Writers' Guide: The Library: Stanford GSB

Research Guides: Case Writers' Guide

Researching Industry Background:

GSB Network Special Password

Information	Source
Market Size	'Industry Data' and 'Forecasts' sections in the Reference Room.
	Business Statistics of the United States (Reference: U.S. Statistics) • catalog record
	Economic Census (Reference: U.S. Statistics) • catalog record
	Standard & Poor's NetAdvantage Select the Industry tab, then the specific Industry Survey.
	TableBase Tables of statistics, rankings by market value, market share.
	OneSource North American Business Browser Search by industry.
Market Growth	*U.S. Industry & Trade Outlook* (Reference: Table B: Industry Data) • catalog record
	U.S. Market Trends and Forecasts (Reference: Table B: Industry Data) • catalog record
	Market Share Reporter (Reference: Table B: Industry Data) • catalog record
Industry Structure	Economic Census (Reference: U.S. Statistics) • catalog record
Industry Structure	OneSource North American Business Browser
Distribution Channels	Business literature databases, e.g. Business Source Complete
Revenue Models and Cost Structure	'Labor Supply' and 'Wages' sections in the Reference Room.
Industry Financial Ratios	'Financial Ratios' section in the Reference Room.
Industry Financial Ratios	Business Statistics of the United States (Reference: U.S. Statistics) • catalog record
Market Characteristics	'Market Research' section in the Reference Room.
	Choices III (CD-ROM Workstation) Spring 2006 Release. Quarterly quantitative product and media surveys providing advertising and marketing researchers with detailed demographic and marketing segments of media audiences.
	Business literature databases, e.g. Business Source Complete
	Thomson Investext (IE browser only) Investext analyst reports are available from the research area.

Five forces Analysis of a Particular Company:

Information	Source
Suppliers	OneSource North American Business Browser
Customers	OneSource North American Business Browser
Competition	OneSource North American Business Browser Includes 'Competitors Report' for individual companies.
Competition	Capital IQ Company view in Competitors & Major Customers
Barriers to Entry
	Business literature databases, e.g. Business Source Complete
	Thomson Investext (IE browser only) Investext analyst reports are available from the research area.
Substitution	Business literature databases, e.g. Business Source Complete

Company Operations & Background:

Information		Source
Company History		'Business History' section in the Reference Room. Also search Business Library Catalog for books.
		Key Sources for Business History
		Mergent Corporate Manuals Extensive historical information on public companies.
Growth / Evolution	revenues	Standard & Poor's NetAdvantage
	workforce	Thomson ONE Banker
	workforce	Compustat
	products	OneSource North American Business Browser Click on 'Companies' search, then select 'Description of Business'.
	products	Capital IQ
	geographic scope	Compustat Business segments.
Organizational Structure		Dun & Bradstreet Reference Book of Corporate Management (Reference: Who's Who) • catalog record
		Standard & Poor's NetAdvantage
		Capital IQ
Operations		Capital IQ Corporate reports.
Business Strategy	value proposition	Thomson Investext (IE browser only) Investext analyst reports are available from the research area.
	marketing	Capital IQ Corporate reports.
	human resources	Business literature databases, e.g. Business Source Complete
	human resources	Laser Disclosure (CD-ROM Workstation) Corporate reports.

Not finding what you need? Contact FRS or email to frs@gsb.stanford.edu.

Feedback

Page updated by: Helen Losch

Back to Top