Skip to Content

Jackson Library

 
  • Email
  • Print
  • Share

Research Guides: Case Writers' Guide

Researching Industry Background:

[icon - GSB] GSB Network     [icon - Stanford] Stanford Network    [icon - Special Password] Special Password

Information Source

Market Size

'Industry Data' and 'Forecasts' sections in the Reference Room.

Business Statistics of the United States (Reference: U.S. Statistics)  • catalog record

Economic Census (Reference: U.S. Statistics)  • catalog record

Standard & Poor's NetAdvantage [icon - Stanford]

Select the Industry tab, then the specific Industry Survey.

TableBase [icon - GSB]

Tables of statistics, rankings by market value, market share.

MarketResearch.com Academic [icon - GSB]

 

IBISWorld [icon - Stanford]

Industry reports covering many markets. Select China link to view just China industry reports.

OneSource North America Business Browser [icon - GSB] [icon - Special Password]

Search by industry.  Personal Account (current GSB community)

Market Growth

U.S. Industry & Trade Outlook (Reference: Table B: Industry Data)  • catalog record

U.S. Market Trends and Forecasts (Reference: Table B: Industry Data)  • catalog record

Market Share Reporter (Reference: Table B: Industry Data)  • catalog record

MarketResearch.com Academic [icon - GSB]

Industry Structure

Economic Census (Reference: U.S. Statistics)  • catalog record

OneSource North America Business Browser [icon - GSB] [icon - Special Password] Personal Account (current GSB community) Guest Access


Hoover's Online [icon - GSB]

MarketResearch.com Academic [icon - GSB]

Distribution Channels

Thomson Research [icon - GSB]

Corporate reports.

Business literature databases, e.g. Business Source Complete [icon - Stanford]

Revenue Models and Cost Structure

'Labor Supply' and 'Wages' sections in the Reference Room.

Thomson Research [icon - GSB]

Corporate reports.

Industry Financial Ratios

'Financial Ratios' section in the Reference Room.

Business Statistics of the United States (Reference: U.S. Statistics)  • catalog record

Market Characteristics

'Market Research' section in the Reference Room.

Choices III (CD-ROM Workstation)
Fall 2001 Release. Quarterly quantitative product and media surveys providing advertising and marketing researchers with detailed demographic and marketing segments of media audiences.

Business literature databases, e.g. Business Source Complete [icon - Stanford]

Thomson Investext [icon - GSB] (IE Browser only)

Investext analyst reports are available from the research area.

 

Five forces Analysis of a Particular Company:

Information Source

Suppliers

OneSource North America Business Browser [icon - GSB] [icon - Special Password] Personal Account (current GSB community) Guest Access


Customers

OneSource North America Business Browser [icon - GSB] [icon - Special Password] Personal Account (current GSB community) Guest Access


Competition

OneSource North America Business Browser [icon - GSB] [icon - Special Password]

Includes 'Competitors Report' for individual companies. Personal Account (current GSB community) Guest Access

Hoover's Online [icon - GSB]

Includes peer reports.

Capital IQ [icon - GSB] [icon - Special Password]

Company view in Competitors & Major Customers

Barriers to Entry

Business literature databases, e.g. Business Source Complete [icon - Stanford]

Thomson Investext [icon - GSB] (IE Browser only)

Investext analyst reports are available from the research area.

Substitution

Business literature databases, e.g. Business Source Complete [icon - Stanford]

 

 

Company Operations & Background:

Information Source

Company History

'Business History' section in the Reference Room. Also search Jackson Library Catalog for books.

Mergent Corporate Manuals [icon - Stanford]

Extensive historical information on public companies.

Mergent Online [icon - Stanford]

Search for the company, and then select 'Company Details > History'.

Hoover's Online [icon - GSB]

Growth / Evolution

revenues

Mergent Online [icon - Stanford]

Search for the company, and then select 'Company Financials'.

Standard & Poor's NetAdvantage [icon - Stanford]

workforce

Thomson One Banker - Analytics [icon - Stanford]

Compustat [icon - Stanford]

products

Hoover's Online [icon - GSB]

OneSource North America Business Browser [icon - GSB] [icon - Special Password]

Click on 'Companies' search, then select 'Description of Business'. Personal Account (current GSB community) Guest Access

geographic scope

Compustat [icon - Stanford]

Business segments.

Organizational Structure

Dun & Bradstreet Reference Book of Corporate Management (Reference: Who's Who) • catalog record

Standard & Poor's NetAdvantage [icon - Stanford]

Thomson Research [icon - GSB]

Corporate reports.

Mergent Online [icon - Stanford]

Operations

Thomson Research [icon - GSB]

Corporate reports.

Business Strategy

value proposition

Thomson Investext [icon - GSB] (IE Browser only)

Investext analyst reports are available from the research area.

marketing

Thomson Research [icon - GSB]

Corporate reports.

human resources

Business literature databases, e.g. Business Source Complete [icon - Stanford]

Thomson Research [icon - GSB]

Corporate reports, Proxy statements.

Laser Disclosure (CD-ROM Workstation)
Corporate reports.

 

Not finding what you need? Contact FRS or email to frs@gsb.stanford.edu.

 

 

Feedback

Is this page helpful?

Not Helpful

Somewhat

Neutral

Helpful

Very Helpful


Comments:

Your affiliation: (required)

**Please enter the number shown below (required):
  
(This field is required to circumvent spam.)


Feel free to include your name and email (optional):

Name:

E-Mail:

Page updated by: Helen Losch

 

What is your experience with the library site? Send Feedback!