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Research Guides: Market Research

 Best bets for starting your research:

[icon - GSB] GSB Network     [icon - Stanford] Stanford Network    [icon - Special Password] Special Password

Information Source
Full Text Reports
Forrester Research [icon - Stanford]
    [icon - arrow] For current Stanford community

Publications analyze a broad range of technology areas such as new media, computing, software, networking, telecommunications and the Internet, and project how technology trends will affect businesses, consumers, and society.

Gartner Research [icon - Stanford]
    [icon - arrow] For current Stanford community

Provides in-depth analysis and market intelligence for the IT industry.  Covers full range of products and technologies associated with computer hardware, software, communications products, financial services, electronic business, and healthcare application software worldwide.

MarketResearch.com Academic [icon - GSB]

Market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information. With reports ranging from 20 to 400 pages in length and containing charts, tables, graphs and key facts about the topic area, the coverage includes the business-related subject areas of consumer products, demographics, food, beverage, healthcare, pharmaceuticals, etc.  Some reports are "embargoed" for a 12 month period.

Mintel [icon - Stanford] [icon - Special Password]
    [icon - arrow] For current Stanford community and authorized visiting scholars (Valid Stanford email address
       required for registration)

Offers a series of market research reports covering the US and European marketplace.  Each report combines data & analysis of the competitive landscape, market-share analysis, demographic issues and consumer profiles.

Excerpts from Reports
eMarketer [icon - Stanford]

Brings together the latest research, statistics and trend data in IT.  The Core Reports use information compiled from major research companies, associations and government agencies, and the eStat Database includes charts, articles featuring statistics, surveys and forecasts on topics ranging from Advertising to Wi-Fi.

TableBase [icon - GSB]

Provides access to tabular information on companies, products, industries, countries, and markets.

Business Source Complete [icon - Stanford]

Research Alert Yearbook (Latest on Reference: Market Research)
 • catalog record

Directories
GreenBook

Quirk's Marketing Research Review

Trade Associations
American Marketing Association

Marketing Research Association

Not finding what you need?  Ask a Librarian or call the Information Desk at (650) 723-2163.

 

 

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