Jackson Library

Plunkett's Research Online

Contains industry-specific research portals for the most important business sectors, from energy to e-commerce and retailing to financial services.

Standard & Poor's NetAdvantage

Includes stock and bond guides and reports, mutual funds, dividend records, industry surveys, and much more.

OneSource's U.S. Business Browser

An integrated site offering a collection of  core business information on companies and industries. 

Product Placement:  Spending in Media 2005: History, Analysis & Forecast, 1974 to 2009  (A.S.S.  Advertising)  
HF6146.P78P763 2005

eMarketer Online Video Advertising:  Promises and Challenges  (A.S.S.: Advertising)   HF6146.I58 H355 2005

Mediaweek Marketer's Guide to Media 2006  (A.S.S.: Advertising) 
HF5826.5.M45 v.29 2006  Audience statistics, media growth, media markets

Search Marketing Fact Pack 2006 from AdvertisingAge  (A.S.S.: Advertising) 
Top searches, sites searched online

News and Journal Articles

ABI/INFORM Global

Business Source Complete

Advertisers and Agencies

100 Leading National Advertisers 2006

From AdAge.com. Features 100 Leading National Advertisers with comprehensive ad spending estimates for top 100 ad spenders.

LexisNexis Advertising Red Books (Latest on Reference: Advertising)
 • catalog record

BtoB's Online Directory: Advertising & PR Agencies

Contains Interactive Agencies, Multi-Media Agencies, PR Agencies listings.

Agency Report Cards
From AdWeek.  Top 100 agencies, national and regional listings

Ad Expenditures

Ad$pender (CD-ROM Workstation)

Summary level advertising expenditures by companies across 11 media includes data from 2000 to present.

100 Leading National Advertisers 2006

From AdAge.com. Features 100 Leading National Advertisers with comprehensive ad spending estimates for top 100 ad spenders.

Media Power 50

From BtoB. Annual list of top b-to-b advertising venues.

Ad*Access

Images and accompanying information for over 7,000 advertisements printed in U.S. and Canadian newspapers, 1911-1955

Adflip.com

An archive of classic print ads, 1940-2001

The Advertising Archives

Old adverts, nostalgic illustrations, classic posters and vintage magazines, from the start of the Victorian era to early years of the 21st century

The Emergence of Advertising in America

Over 9,000 images and information covering 1850-1920

Gale Directory of Publications and Broadcast Media (Reference: Bibliographies Section) 
• catalog record

MRI+ (requires free registration)

From Mediamark Research. Select Top-Line Reports.

Choices 3 (Simmons Market Research Bureau) (CD-ROM Workstation)
Featuring consumer buying and media behavior.

Media Market Guide, Local Edition  (ASS:  Advertising) 
Audiences for media markets across the U.S.

100 New Greatest Corporate and Industrial Ads
HF5823.P596 1993

100 Greatest Advertisements:  Who Wrote Them and What They Did
Watkins   FH5823.W42 1959

20 Ads That Shook The World:  The Century's Most Groundbreaking Advertising and How it Changed Us All   
James Twitchell  HF5811.T9 2000

50 Years of Advertising as Seen Through The Eyes of AdvertisingAge, 1930-80  Compiled and edited by Allan Marin  HF5811.F53 f

A&E Top 10
[Greatest Television] Commercials.  Videorecording, directed by Rich DiPirro   Faculty Video Collection  # 436

Advertising, 3000 BC - 1900 AD; A Not Too Serious Compilation
Maurice Annenberg   HF5811.A54

A Big Life in Advertising  
Mary Wells Lawrence HF5810.L34.A3 2002

Confessions of an Advertising Man  
David Ogilvy  HF5810.O34.A3 1988

The Conquest of Cool  
Thomas Frank   HF5415.1.F72 1997

OBM, a Celebration: One hundred and twenty-five years in Advertising
Stanley Pigott   HF6181.O3.P5

Signs and Wonders:  The Spectacular Marketing of America
Tama Starr, Ed Hayman   HF5843.S73 1998

Soft soap, hard sell:  American hygiene in age of Advertisement
Vincent Vinikas    HF6161.C77.V56 1992

Absolut:  Biography of a Bottle  
Carl Hamilton   HF6161.L46.H3413 2000

Absolutbook:  The Absolut Vodka Advertising Story 
Richard W. Lewis HF6161.L46.L48 1996

Brothers:  The Saatchi & Saatchi Story  
Ivan Fallon HF6181.S23.F35 1989

Conflicting accounts:  The Creation and Crash of the Saatchi & Saatchi Advertising Empire   
Kevin Goldman   HF6181.S232.G65 1997

Thirty seconds  
Michael J. Arlen   HF6182.U5.A74 1980

Cases in advertising management  
ed. by Terence Nevett HF5823.C185 1992

The 27 Most Common Mistakes in Advertising   
Alec Benn HF5823.B424

Great Advertising Campaigns: Goals and Accomplishments
Nicholas Ind    HF5823.I543 1993

When Ads Work:  New Proof that Advertising Triggers Sales,   2nd ed.
John Philip Jones    HF5823.J719 2007

AdvertisingAge Handbook of Advertising   
Herschell Gordon Lewis, Carol Nelson    HF5823.N36 1999

40th Annual Clio Awards 1999 (videotape) 
Faculty Video Collection 431

42nd Annual Clio Awards 2001  (videotape) 
Faculty Video Collection  432