Jackson Library

Surveys of Consumers

Monthly survey conducted by the Survey Research Center, University of Michigan.

Datastream (Trader's Pit) 

Contains Consumer Confidence Index, dating back to 1969.  Data can be downloaded into Excel. Use "Economic" category, and search for "Consumer Confidence" (mnemonic is USCNFCONQ).  Print editions of this monthly survey is also available  • catalog record

Consumer Expenditure Survey

From Bureau of Labor Statistics. Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. Print editions are also available • catalog record

Purchasing Power

Demographics USA (Reference: Market Research)

Contains detailed demographics covering the standard age, sex, ethnicity to cover EBI (Estimated Buying Power), BPI (Buying Power Index) and more.

Sourcebook America (CD-ROM Workstation)

Data on population, households, families, race, income, spending potential, and much more. Indexed by ZIP code and by County. CD-ROM version of Sourcebook of zip code demographics, Sourcebook of county demographics.

Lifestyle

The Lifestyle market analyst (Reference: Market Research)

A reference guide for consumer market analysis, prepared by National Demographics & Lifestyles.

Choices III (CD-ROM Workstation)

Fall 2005 Release. Quarterly quantitative product and media surveys providing advertising and marketing researchers with detailed demographic and marketing segments of media audiences. 

Consumer Behavior

ABI/INFORM Global 

Covers more than 1,600 leading business and management publications.

Business Source Complete

2,400+ full text scholarly journals and business periodicals.

Jupiter Research

Focused on the Internet and emerging consumer technologies, it provides strategic insight into behaviors, attitudes, and preferences.

eMarketer 

Brings together the latest research, statistics and trend data in IT.  The Core Reports use information compiled from major research companies, associations and government agencies, and the eStat Database includes charts, articles featuring statistics, surveys and forecasts on topics ranging from Advertising to Wi-Fi.

PsycInfo

Full-text articles in psychology.

Demographics

Sourcebook America (CD-ROM Workstation)

Data on population, households, families, race, income, spending potential, and much more. Indexed by ZIP code and by County.  CD-ROM version of Sourcebook of zip code demographics, Sourcebook of county demographics.

Census 2000: American FactFinder

Population, housing, economic, and geographic data.

International

Datastream (Trader's Pit) 

Contains consumer indices from foreign countries. Data can be downloaded into Excel. Use "Economic" category, and search for "Consumer Confidence".

International marketing data and statistics (Latest on Reference: World Statistics)

Business and marketing statistical data spanning 24 years from 161 non-European countries around the globe, including the USA, Asia-Pacific and Latin America.

Consumer Latin America

An Euromonitor publication. Provides market data in 330 consumer markets, 6 Latin American countries, and keysocio-economic statistics.  HC130.C6C667 2003 • catalog record

European marketing data and statistics (Latest on Reference: World Data section: Europe)
• catalog record