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Jackson Library

 

Research Guides: Case Writers' Guide

Researching Industry Background:

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Information Source

Market Size

'Industry Data' and 'Forecasts' sections in the Reference Room.

Business Statistics of the United States (Reference: U.S. Statistics)  • catalog record

Economic Census (Reference: U.S. Statistics)  • catalog record

Standard & Poor's NetAdvantage [icon - GSB Network]

Select the Industry tab, then the specific Industry Survey.

TableBase [icon - GSB Network]

Tables of statistics, rankings by market value, market share.

MarketResearch.com Academic [icon - GSB Network]

Plunkett Research Online [icon - Stanford Network]

Select the industry report and then Statistics.

OneSource's US Business Browser [icon - GSB Network] [icon - Password]

Search by industry.

Market Growth

U.S. Industry & Trade Outlook (Reference: Table B: Industry Data)  • catalog record

U.S. Market Trends and Forecasts (Reference: Table B: Industry Data)  • catalog record

Market Share Reporter (Reference: Table B: Industry Data)  • catalog record

MarketResearch.com Academic [icon - GSB Network]

Industry Structure

Economic Census (Reference: U.S. Statistics)  • catalog record

OneSource's US Business Browser [icon - GSB Network] [icon - Password]

Hoover's Online [icon - GSB Network]

MarketResearch.com Academic [icon - GSB Network]

MarketLine [icon - GSB Network]

Distribution Channels

Thomson Research [icon - GSB Network]

Corporate reports.

Business literature databases, e.g. Business Source Complete [icon - Stanford Network]

Revenue Models and Cost Structure

'Labor Supply' and 'Wages' sections in the Reference Room.

Thomson Research [icon - GSB Network]

Corporate reports.

Industry Financial Ratios

'Financial Ratios' section in the Reference Room.

Business Statistics of the United States (Reference: U.S. Statistics)  • catalog record

Key Business Ratios [icon - GSB Network]

Statistics from over one million companies providing 14 key business ratios for over 800 lines of business.

Market Characteristics

'Market Research' section in the Reference Room.

Choices III (CD-ROM Workstation)
Fall 2001 Release. Quarterly quantitative product and media surveys providing advertising and marketing researchers with detailed demographic and marketing segments of media audiences.

Business literature databases, e.g. Business Source Complete [icon - Stanford Network]

Thomson Investext [icon - GSB Network] (IE Browser only)

Investext analyst reports are available from the research area.

 

Five forces Analysis of a Particular Company:

Information Source

Suppliers

OneSource's US Business Browser [icon - GSB Network] [icon - Password]

Customers

OneSource's US Business Browser [icon - GSB Network] [icon - Password]

Competition

OneSource's US Business Browser [icon - GSB Network] [icon - Password]

Includes 'Competitors Report' for individual companies.

Hoover's Online [icon - GSB Network]

Includes peer reports.

Capital IQ [icon - GSB Network] [icon - Password]

Company view in Competitors & Major Customers

Barriers to Entry

MarketLine [icon - GSB Network]

Includes SWOT analysis.

Business literature databases, e.g. Business Source Complete [icon - Stanford Network]

Thomson Investext [icon - GSB Network] (IE Browser only)

Investext analyst reports are available from the research area.

Substitution

Business literature databases, e.g. Business Source Complete [icon - Stanford Network]

 

Company Operations & Background:

Information Source

Company History

'Business History' section in the Reference Room. Also search Jackson Library Catalog for books.

Mergent Corporate Manuals [icon - Stanford Network]

Extensive historical information on public companies.

Mergent Online [icon - GSB Network]

Search for the company, and then select 'Company Details > History'.

Hoover's Online [icon - GSB Network]

Growth / Evolution

revenues

Mergent Online [icon - GSB Network]

Search for the company, and then select 'Company Financials'.

Standard & Poor's NetAdvantage [icon - GSB Network]

workforce

Thomson One Banker - Analytics [icon - GSB Network]

Compustat [icon - GSB Network]

products

Hoover's Online [icon - GSB Network]

OneSource's US Business Browser [icon - GSB Network] [icon - Password]

Click on 'Companies' search, then select 'Description of Business'.

geographic scope

Compustat [icon - GSB Network]

Business segments.

Organizational Structure

Dun & Bradstreet Reference Book of Corporate Management (Reference: Who's Who) • catalog record

Standard & Poor's NetAdvantage [icon - GSB Network]

Thomson Research [icon - GSB Network]

Corporate reports.

Mergent Online [icon - GSB Network]

Operations

Thomson Research [icon - GSB Network]

Corporate reports.

Business Strategy

value proposition

Thomson Investext [icon - GSB Network] (IE Browser only)

Investext analyst reports are available from the research area.

marketing

Thomson Research [icon - GSB Network]

Corporate reports.

human resources

Business literature databases, e.g. Business Source Complete [icon - Stanford Network]

Thomson Research [icon - GSB Network]

Corporate reports, Proxy statements.

Laser Disclosure (CD-ROM Workstation)
Corporate reports.

 

Not finding what you need? Contact FRS or email to frs@gsb.stanford.edu.

 

 

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Page updated by: Helen Losch

 

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