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Research Guides: Case Writers' Guide
Researching Industry Background:
GSB Network
Stanford Network
Login Required
| Information | Source |
|---|---|
Market Size |
'Industry Data' and 'Forecasts' sections in the Reference Room. |
Business Statistics of the United States (Reference: U.S. Statistics) • catalog record |
|
Economic Census (Reference: U.S. Statistics) • catalog record |
|
Standard & Poor's
NetAdvantage
|
|
TableBase
|
|
MarketResearch.com Academic
|
|
Plunkett Research Online
|
|
OneSource's US Business Browser
|
|
Market Growth |
U.S. Industry & Trade Outlook (Reference: Table B: Industry Data) • catalog record |
U.S. Market Trends and Forecasts (Reference: Table B: Industry Data) • catalog record |
|
Market Share Reporter (Reference: Table B: Industry Data) • catalog record |
|
MarketResearch.com Academic
|
|
Industry Structure |
Economic Census (Reference: U.S. Statistics) • catalog record |
OneSource's US Business Browser
|
|
Hoover's Online
|
|
MarketResearch.com Academic
|
|
MarketLine
|
|
Distribution Channels |
Thomson Research
|
Business literature databases, e.g. Business Source Complete
|
|
Revenue Models and Cost Structure |
'Labor Supply' and 'Wages' sections in the Reference Room. |
Thomson Research
|
|
Industry Financial Ratios |
'Financial Ratios' section in the Reference Room. |
Business Statistics of the United States (Reference: U.S. Statistics) • catalog record |
|
Key Business Ratios
|
|
Market Characteristics |
'Market Research' section in the Reference Room. |
Choices
III (CD-ROM
Workstation) |
|
Business literature databases, e.g. Business Source Complete
|
|
Thomson Investext
|
Five forces Analysis of a Particular Company:
| Information | Source |
|---|---|
Suppliers |
OneSource's US Business Browser
|
Customers |
OneSource's US Business Browser
|
Competition |
OneSource's US Business Browser
|
Hoover's Online
|
|
Capital
IQ
|
|
Barriers to Entry |
MarketLine
|
Business literature databases, e.g. Business Source Complete
|
|
Thomson Investext
|
|
Substitution |
Business literature databases, e.g. Business Source Complete
|
Company Operations & Background:
| Information | Source | |
|---|---|---|
Company History |
'Business History' section in the Reference Room. Also search Jackson Library Catalog for books. |
|
Mergent Corporate Manuals
|
||
Mergent Online
|
||
Hoover's Online |
||
Growth / Evolution |
revenues |
Mergent Online
|
Standard & Poor's NetAdvantage |
||
workforce |
Thomson One Banker - Analytics |
|
Compustat
|
||
products |
Hoover's Online
|
|
OneSource's US Business Browser
|
||
geographic scope |
Compustat
|
|
Organizational Structure |
Dun & Bradstreet Reference Book of Corporate Management (Reference: Who's Who) • catalog record |
|
Standard & Poor's
NetAdvantage
|
||
Thomson Research
|
||
Mergent Online
|
||
Operations |
Thomson Research
|
|
Business Strategy |
value proposition |
Thomson Investext
|
marketing |
Thomson Research
|
|
human resources |
Business literature databases, e.g. Business Source Complete
|
|
Thomson Research
|
||
Laser Disclosure (CD-ROM Workstation) |
||
Not finding what you need? Contact FRS or email to frs@gsb.stanford.edu.
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