Jackson Library

Forrester Research

Publications analyze a broad range of technology areas such as new media, computing, software, networking, telecommunications and the Internet, and project how technology trends will affect businesses, consumers, and society.

Current Stanford students, faculty, and staff only

Gartner Research 

Provides in-depth analysis and market intelligence for the IT industry.  Covers full range of products and technologies associated with computer hardware, software, communications products, financial services, electronic business, and healthcare application software worldwide.

Current Stanford students, faculty and staff only (SUNet ID required)

MarketResearch.com Academic

Market research reports from leading sources - Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information. With reports ranging from 20 to 400 pages in length and containing charts, tables, graphs and key facts about the topic area, the coverage includes the business-related subject areas of consumer products, demographics, food, beverage, healthcare, pharmaceuticals, etc.  Some reports are "embargoed" for a 12 month period.

Mintel

Offers a series of market research reports covering the US and European marketplace.  Each report combines data & analysis of the competitive landscape, market-share analysis, demographic issues and consumer profiles.

Current Stanford students, faculty, staff and authorized visiting scholars only (Valid Stanford email address required for registration)

Excerpts from Reports

eMarketer 

Brings together the latest research, statistics and trend data in IT.  The Core Reports use information compiled from major research companies, associations and government agencies, and the eStat Database includes charts, articles featuring statistics, surveys and forecasts on topics ranging from Advertising to Wi-Fi.

TableBase

Provides access to tabular information on companies, products, industries, countries, and markets.

Business Source Complete

Research Alert Yearbook (Latest on Reference: Market Research)
 • catalog record

Directories

GreenBook

Quirk's Marketing Research Review

American Marketing Association

Marketing Research Association