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Highlights of New Industry & Market Research

 A selected look at recently released industry analyses available to the GSB Community. This page is updated every other week.

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Source News Report
Forrester Research
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Stop Managing Web Content!  June 6, 2008

The demands of the consumer-centric Web requires that information and knowledge management (I&KM) professionals in Web teams move beyond the "content is king" mantra of the 1990s and embrace the new drivers behind business success online: communityThe demands of the consumer-centric Web requires that information and knowledge management (I&KM) professionals in Web teams move beyond the "content is king" mantra of the 1990s and embrace the new drivers behind business success online: community...

Innovative Speech Apps Deliver Value.  June 5, 2008

Speech applications provide an opportunity to deliver higher value support by offering customers more options when interacting with companies. Speech applications also reduce high staffing expenses by directing more callers to complete self-service transactions...

Thinking About Desktop Virtualization? Rethink Your Windows Licensing Strategy.  June 5, 2008

As a desktop operations professional, you've managed to avoid getting down in the weeds with Microsoft licensing — unfortunately, times have changed. Desktop virtualization is forcing desktop managers to understand the world of Windows licensing to successfully ...

How Much Should You Pay For A Usability Test?  June 4, 2008

Customer experience professionals looking to outsource usability lab testing in Europe will encounter a broad spectrum of timelines and costs that vary depending on the specific needs for the engagement and the project's size. Our survey of European usability...

Top Decision Criteria For Execs Who Approve Web Customer Experience Budgets.  June 4, 2008

Who controls the checkbook for Web site improvements, and what those people think about when making funding decisions? To find out, we asked practitioners at leading firms. Our analysis of their answers shows that Web customer experience budgets are controlled...

 
Gartner Research

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Case Study: Correos Uses E-Learning to Help Employees Adapt to Organizational Changes.  June 6, 2008

Spain's national postal service, Correos, faced a number of challenges after it became a public limited company. This Case Study looks at how its e-learning initiative has helped employees adapt to the organizational changes and learn new skills.

Cloud Computing Special Report: E-Mail and the Cloud.  June 6, 2008

E-mail will be the first great testing ground for a mainstream application moving to the cloud. The successes and failures of e-mail in the cloud are likely to be replicated by other applications as they move to that provisioning model. .


How to Avoid Mobile Data Protection Failures.
June 6, 2008

Reviewing a year of client experiences with mobile data protection encryption tools (for a Gartner Magic Quadrant update) has demonstrated that most problems in this area are self-inflicted and are attributable to missing steps in preparation..

PMOs Must Be Sensitive to the Overhead They Generate.  June 6, 2008

Project management offices need to pay attention to the administrative burden they place on their organizations. Lack of attention to this issue hurts the credibility of the PMO, stymies value delivery and can cause the PMO to disappear.

Survey on Data Integration Practices Shows Move Toward Strategic Initiatives.  June 6, 2008

The ever-growing demand for accessing diverse sources of data and delivering it, in context, to a wide range of consumers creates challenges for IT organizations. Improved data integration practices are key to success and more organizations are learning that lesson.

MarketResearch.com Academic
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The Alternative Payment Systems Industry in the U.S.  June 2008

Jobsite and Standby/Emergency Commercial and Industrial Generators in the U.S.June 2008

U.S. Baby Boomer Attitudes and Opportunities: At Home, At Work and On the Road.  June 2008

The U.S. Cosmeceuticals Market. June 2008

U.S. Market for Infant, Toddler and Preschooler Furnishings and Accessories. June 2008

Mintel

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Car Rental - US.  May 2008

Diet Trends - US.  May 2008

Functional Foods - US.  May 2008

Gift Registries - US.  May 2008

Green Marketing - US.  May 2008

S&P NetAdvantage

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Industry Survey: BankingJune 2008

Industry Survey: Household NondurablesJune 2008

Industry Survey: AirlinesMay 2008

Industry Survey: Computers: Commercial ServicesMay 2008

Industry Survey: Semiconductor EquipmentMay 2008

Not finding what you need?  Ask a Librarian or call the Information Desk at (650) 723-2163.

 

 

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