We reinvent ourselves in big and small ways all the time — new careers, new homes, and new ideas. From time to time even magazines need to take a step back and ask what needs refreshing. So over the last several months we have focused on one goal: finding out what you want from a magazine and delivering it to you.

We conducted surveys and focus groups, and reached out to dozens of you by email, by phone, and in person. Here's what we learned: You want a magazine that sparks new ideas and that provides insights you can use in your personal and professional lives. You want a magazine that connects you with one another and evokes the feeling of the Stanford GSB.

We present the redesigned and revamped Stanford Business magazine, which attempts to satisfy those interests. Its theme, fittingly, is reinvention. In each of three sections — Lives, Organizations, World — we present stories of individuals and industries that are rethinking how to solve some of the world’s big business and professional challenges.

Reinvention is an ongoing process. In future issues, we will add new features and make adjustments to areas that aren’t working the way we might have hoped. Your input is invaluable. Write us at StanfordBusiness@stanford.edu.

Reinventing Stanford Business Magazine