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TV May Be Good for Your HealthAugust, 2002 IF YOU ARE one of those TV viewers who swears your government should never have permitted prescription drug companies to advertise their wares directly to you, the CEO of Pfizer Inc. has some statistics he'd like to share: Pfizer's ads for Viagra during the past three years convinced 3 million men to see their doctors. Of those, 50,000 had seriously elevated blood pressure and 40,000 had undiagnosed diabetes. "We estimate that [direct-to-consumer] advertising will save 10,000 lives a year," said CEO Hank McKinnell, Sloan '66, MBA '67, and PhD '69. The media have ignored this, he complained during a View from the Top lecture spring quarter. "If we killed 10,000 a year, that would be considered big news." |
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TV
May Be Good for Your Health
